I founded and continue to lead the offline marketing practice at Right Side Up, the leading collective of growth marketing specialists who have helped more than 1,000 VC-backed tech companies hit their goals across virtually all paid channels, SEO, CRO, email marketing, analytics, and more. In just the last 5 years, our practice has profitably invested over $250 million in podcast advertising alone, and have partnered with over 120 advertisers to scale some of the most successful campaigns in audio. Otherwise, I've worked in digital and offline media and marketing over two decades in NYC and SF, on 100+ brands and products, in just about every category you can think of. After investing hundreds of millions in media dollars, I know how to create campaigns that achieve goals and build businesses. A digital expert and paid search nerd turned display banner apologist, in 2016 I turned my focus to podcast, audio, and offline advertising, and helping companies of all stages to diversify their overall marketing mix and stand up these channels in-house. I host the Growth Talks podcast from Right Side Up, and have been a featured contributor on TechCrunch, notable conference speaker, and advise multiple companies in the ad technology and marketing analytics spaces. Specialties include podcast advertising, paid and organic search engine marketing, radio, streaming audio and video/OTT, communications planning, TV, creative strategy, media measurement, paid social advertising (Meta et al), programmatic, display, partnerships, and probably 8 other things I’ve forgotten to add here?