Krystal Jackson Email & Phone Number

Dallas, Tx, Us

Dallas-Fort Worth Metroplex

Caring for people on life’s journey

•Ranked second on the sales development team for the number of conversations had and meetings booked; used Salesforce, Ring DNA, Outreach, and SalesIntel as critical resources in managing leads. •In place of a marketing team, I generated over 600 new target leads, created outreach email templates, performed demos, and qualified new sales opportunities through discovery conversations.

Long Beach, California, United States

•Partnered with the LA Housing Authority to produce a neighborhood cleanup with over 50 volunteers at one of California’s largest housing projects.•Built our social impact strategies that led to a 30% account increase by partnering with RE:Her. •Designed our current box packaging, sales one-sheets, fundraiser deck, branded promotional items, Press web page, and managed our monthly newsletter. •Negotiated with HBO for their sustainability initiative to become the exclusive water on the set of Season 5 of Insecure.

•Built out our 130+ member database in excel with more accurate filtering for better data analysis. Used Hubspot and WordPress to create a seamless sign-up process that gathers more information to understand better and target our members.•Doubled resume book participation in Trakstar Hire amongst members through personalized LinkedIn, Slack, and email outreach efforts.

Greater Los Angeles Area

•Founded an agency that rose to over 1900 nationwide contracted promotional staff. Oversee all operations, including managing the company budget, new client procurement, implementing systems, and directing the Staffing, Event, and Social Media Manager.•Identified and nurtured partnerships with clients such as Fair Vodka, Infuse Spirits, Pernod Ricard, and Greenbar Distillery, where I’ve executed over 2k events, engaging 500k+ consumers that have generated over $750k of products sold. •Spearheaded the annual "Businessmen and Brandy" Black men’s empowerment event in partnership with 100 Black Men of LA, raising over $1k for the nonprofit. •Designed the "Best Booth" winner at the Vans Health Summit for the Tree Below Zero CBD soda experience.

•Recruited 75 new ambassadors and managed the entire affiliate program of over 160 ambassadors.•Oversaw ambassador-generated content posts, activated promo codes, sent samples, engaged with social media tags/mentions/comments/DMs, and tracked and reported affiliate sales through Shopify and Impact.•Developed ideal personas and categories to ensure that ambassador profiles match ideal customers.

Culver City, California, United States

•Managed the nationwide Jameson Friendsgiving initiative for eight cultural influencers throughoutthe nation.•Produced a Laker watch party with LA’s Jameson Influencer that initiated a partnership withiPic.•Created a brand activation playbook for all culture managers and photographers.

Los Angeles, California

•Grew sales from 148 cases monthly to over 184 within three months. Opened relationships with Granville Group, Hillstone Group, and BJ’s Restaurants and gained placement in LAX Marriott.•Managed the 2017 4th quarter Whole Foods sampling program averaging a 33% instant return.•Spearheaded the expansion of organic craft spirits in fine dining accounts such as Craft LA, becoming their exclusive anniversary event sponsors, and securing four permanent cocktail placements on their menu.

Santa Monica, California, United States

•Created and implemented a sampling plan launching 100+ demos and events, resulting in 600+ bottles sold and 45,000 new product samples distributed.•Cut payroll costs by $32,000, bringing promotional activity in-house and reallocating employee roles. •Relaunched Infuse Vodka in the Los Angeles market, securing 25 new accounts, including 13 Wholefoods with three full endcap displays.

Greater Los Angeles Area

•Managed sales for three territories throughout California, each accounting for over 100 premium accounts such as 7-Eleven, Sam’s Club, Rotten Robbie, Chevron, and Shell Corporation.•Conducted targeted consumer engagements creating over 1000 new trials of our brands.•Raised VUSE to be the #1 e-cigarette brand on the market only nine months post-launch.

Greater Los Angeles Area

Bba, Marketing

Activities and Societies: Director of Events, American Marketing Association 2007

Landmark Forum And Landmark Advanced Course

Leeaf Business Accelerator