Krysten Palser Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Toronto, Ontario

Produced concise content with attention-grabbing headlines, easy-to-scan paragraphs, engaging graphics and a specific call to action.Introduced healthcare professionals to iMD Health's Patient Engagement Platform; explained its value in the workplace; persuaded readers to sign up for the free application.Maintained a thorough understanding of the app's functionality and the ways it can be used by healthcare professionals to improve patient interactions and health literacy.Created educational tutorials to walk users through platform navigation and performance.

Waterloo, Ontario

Produced content for print and digital outlets including website, blog, social media, email campaigns, marketing/promotional campaigns, e-newsletters and print newsletters.Coordinated production of bi-annual print publication: content generation, task distribution, writing and design, editing, print preparation and community delivery.Created monthly online newsletters and email campaigns using MailChimp; regularly produced website content using WordPress; social media content.Maintained communications schedule for the association; planned and scheduled posting/delivery of e-newsletters, print newsletters, email campaigns, promotional campaigns and social media content.Wrote City of Waterloo grant applications for funding to support community initiatives.Represented the CHCA in a professional manner in dealings with newsletter advertisers, event sponsors, City of Waterloo dignitaries, neighbouring businesses and community members.Worked with team to plan, organize and deliver events and fund-raisers in the Clair Hills community.

Toronto, Ontario

Represented national and global brands in print, digital, television and social media advertising campaigns.Fostered positive relationships quickly in each new assignment to facilitate effective teamwork.Developed and continuously updated portfolio to stay current in an ever-changing market. Organized 50+ photoshoots from concept development to team building through to execution and publication submission.

Kitchener, Ontario

Organized and updated Individual Insurance documentation.Proofread client documentation; identified factual errors and worked with team members to procure and implement correct information.Wrote contract amendments in an easy-to-read style in accordance with Manulife’s branding requirements and documentation guidelines.Improved the style, consistency and formatting of Individual Insurance product documentation.Created educational tutorials for internal use to facilitate consistent processes amongst staff.

Waterloo, Ontario

Proofread BlackBerry Enterprise Server administrator documentation, checking for accuracy and consistency of language and formatting, as well as compliance with corporate style and trademark usage guidelines.Tested and edited online administrator tutorials; identified and modified out-of-date content.Conducted final proofread of BlackBerry PlayBook Administration Service help documentation.

Waterloo, Ontario

Wrote print and online articles for the Arts & Life section of The Cord; researched and edited articles for accuracy of information and consistency of style.Developed and discussed story ideas to appeal to a wide readership in weekly meetings with editors and fellow writers.Completed assigned articles within tight deadlines while managing a full course load.

Honours Bachelor Of Arts, Communication Studies

Dean of Arts Honour Roll

Post Graduate Diploma, Technical Communication

President's Honour List