Krysten Smith Email & Phone Number

Richmond, Va, Us

I provide leadership in originating marketing strategy and materials for Hines' flexible workspace product, The Square.

Houston, Texas, United States

Short-term rental host focused on designing warm, welcoming spaces and exceptional hospitality for guests to enjoy our favorite city.

Washington D.C. Metro Area

+Develop and execute all B2B and B2C digital marketing and distribution strategies for the company (via partnerships, banner advertising, sponsorships, blog posts, content distribution, review sites, etc.)+Use UTM Source coding to tracking Marketing Spend to purchasing behavior and client conversions. +Provide Marketing Support for coworking Centers – Develop and execute marketing initiatives.+Implement and oversee social media strategy and tactics for entire Carr Workplaces & WorkReady brands across corporate and individual centers, including Facebook, Twitter, LinkedIn, Instagram or other platforms with the goal of increased ROI. .+Implement and monitor paid search (SEM) and organic search (SEO) strategies.+Implement and oversee email marketing strategy for the organization through a thorough understanding and use of marketing automation platform. +Provide ongoing ROI performance measurement and analysis using Google Analytics, HubSpot and other sources of performance data.+Manage online client portal messaging.

Washington D.C. Metro Area

-Provide detailed social strategy for UNCF brand social channels as well as the President & CEO's social channels.-Report and analyze in depth analytics for all platforms.-Amplify the social messaging of UNCF's 37 member historically black colleges and universities.-Facilitate Twitter chats and round table online discussions for UNCF's Fredrick Douglas Patterson Research Institute Reports. The chats are designed to build a better narrative around findings and provide educational tools & resources to parents and students. -Meet social media donor metrics in strategic, creative digital efforts. -Manage small video production for social media purposes. -Manage social media interns.-Develop digital marketing/social media campaigns to support UNCF events.-Create/post social media content for UNCF.-Track the web for content sources pertinent to UNCF for re purposing andposting.-Provide and send out Daily Media Monitoring within the UNCF organization. -Advocate for UNCF and HBCUs in social media spaces—includinganswering questions and driving traffic to www.uncf.org-Assess and analyze the effectiveness of marketing campaigns by providingmetrics and qualitative data. Provide recommendations for revising UNCF’s social media/digital marketing campaigns in light of applicable industry benchmarks.-Monitor and report on trends in social media tools, applications, channels, design, and strategies. Provide brand strategy recommendation and next steps based on trends.https://theundefeated.com/features/the-united-negro-college-fund-urges-senate-to-preserve-hbcus/

Washington D.C. Metro Area

-Develop digital marketing/social media campaigns to support UNCF events.-Create/post social media content for UNCF.-Track the web for content sources pertinent to UNCF for repurposing andposting.-Advocate for UNCF and engage in social media spaces—includinganswering questions.-Assess and analyze the effectiveness of marketing campaigns by providingmetrics and qualitative data. Provide recommendations for revising UNCF’s social media/digital marketing campaigns in light of applicable industry benchmarks.-Monitor and report on trends in social media tools, applications, channels, design, and strategies.-Monitor the web and social media channels for content that is unflattering to UNCF and inform the Designated Manager of the content.

Richmond, Virginia Area

oCoordinated game day promotional material from sponsors including pre and post game assetsoAssisted in halftime production, content, games, & recognized notable personnel oPromoted fan engagement through social media, in-game promotion, event signup

Landover, Md

-Provide up to date game day content to Redskins.com-Photography of fans, players, cheerleaders, or any events being covered that day -Organized all photography content that was uploaded to Redskins.com on game day to be stored-Tracked trending hashtags, followed celebrity twitter accounts talking about The Washington Redskins

Richmond, Virginia Area

Richmond, Virginia Area

In addition to my part time serving position I was responsible for Facebook, Twitter, Instagram and website layout for a small local business. -Post daily content across all platforms. -Update Website.-Increase followers and feedback. -Reply to customers in a timely manner.

Richmond, Virginia Area

Child Development Specialist•Responsible for the care of two children under 3 years old

Cabell Library

Audio/Visual Tech•Skilled in audio/visual equipment installation and repair

Media Drop Coordinator•Edited and revised of monthly press releases•Pick up of clientele’s products and delivery to local news/media stations