Krystle Wright Email & Phone Number

London, England, Gb

London, England Metropolitan Area

London, United Kingdom

Successfully developed and lead a new sales division to increase ARR for acquisition of new logos and retention selling fundraising SaaS within the emerging markets in the not-for-profit industry.Achievements include:* Increased team attainment by over 200% in Q1 - with a focus on strategic coaching & development* #1 U.K Sales team for most qualified opportunities (167% of target)* Successfully drove the first retention migration project with a UK dedicated customer success function* Developed and project managed COVID-19 response teams focused on delivering resources, content, support & services/solutions to the Emerging Markets.

London, United Kingdom

Successfully lead, scaled and operationalised the sales team to accelerate growth by 300%. Designed & managed sales operations as well as developed and executed go to market sales strategies for multiple new legal SaaS product launches enabling lawyers to raise funds for their client's legal matters.Key AchievementsRapid on-boarding and scaling of sales team increased monthly sales performance by 67%.Implementation of KPI's, process development and transitioning fully to a CRM successfully increased sales productivity by 400%. Implemented reporting automation; increasing accuracy of sales forecasting, customer life cycles and conversion rates.Developed a scaleable account management strategy to improve LTV.

London, United Kingdom

Successfully increased revenue by 45% within 6 months through development and execution of strategic growth plans for new business development and customer retention. Achieving a 140% average team target attainment for online advertising subscription sales in the commercial property space.Key Achievements Improved training processes to reduce ramp-time for new hires by 50%.Increased average sale price by 200% by developing a more consultative approach amongst the sales team.Defined & implemented clear KPI's to increase sales productivity.Re-structured the sales team to improve efficiency and conversion between customer life cycles; business development, account management, key accounts/enterprise. Led go to market strategies to launch product price increases, new products, website refresh.

Austin, Tx

Successfully achieved 112% team target attainment with a 20% growth rate in selling property management SaaS subscriptions for vacation rental listings within the 35 person North American sales teams. Key AchievementsLed & executed go to market strategy for new market segmentation project contributing to a 50% increase in overall sales within 3 months of pilot launch.Consistent process optimisation using Salesforce, Tableau, Microsoft Office, etc. Prepared forecasting, & analysis of sales metrics to monitor performance and support weekly coaching sessions.Scaled the global sales communications to increase consistency of language, as well as more focus on presenting value and ROI.

Austin, Tx

Successfully managed a book of B2B accounts, discovering opportunities to revive and retain lapsed accounts; facilitating the on-boarding process as well as providing effective account management. Responsible for the discovery of key consumer demographics within assigned territory based on detailed reporting of customer engagement and sales success.Key Achievements#2 Top Performer 2014 – 197% target attainment Circle of Excellence – Top 5 sales

Proactively developed and managed account base of 300 accounts. Successful in driving $3.5 million in annual sales leading a team of 10 across Texas, selling supplemental life insurance.Key Achievements#1 Top Performer National Sales Award – 2012 Successfully implemented a sales development module to promote personal and professional development which was adopted as part of the National Training program in North America in 2013. Awarded Top 5 Sales Teams in Texas with 132% attainment of team goal.

London, United Kingdom

Responsible for increasing the customer database from 15000 customers to over 200,000.Key AchievementsProactively maximised all opportunities to up-sell & retain existing accounts, increase new business through cold & warm calls, and consistently provide exceptional customer service.Complete administrative management, calendar management, meeting minutes. Developed HR procedures within the office to encourage employee time management and work efficiency. Delegated and organised the workload of 9 employees in order to create the appropriate SEO campaigns. SEO & lead generation management; marketing site documents across Google, MSN, Yahoo and Bing.