Chris Rapacz Email & Phone Number

Poznań, Pl

Poznań, Pl

Warsaw, Mazowieckie, Poland

• Developed and implemented a global internal communications strategy, reaching out to and engaging over 1300 employees, to support the company’s mission and business objectives.• Led a dedicated international communications team to deliver clear and impactful internal messages and foster a strong corporate culture.• Provided expert communications advice and support to the company’s leadership, contributing to informed decision-making and cohesive company direction.• Partnered effectively with the HR department to embed initiatives that improved employee well-being, and strengthened a culture of feedback and transparent performance discussions.• Rebuilt and led the internal sales communication strategy, enhancing the sales team’s understanding and proficiency in our products, which was critical for their success and the company’s growth.• Managed and refreshed the suite of internal communication channels, ensuring they stayed effective and relevant for our evolving business needs.• Directed the creation and delivery of key strategic communications, such as regular business progress updates, interactive Q&A sessions with the CEO, and informative newsletters, to foster a well-informed and connected workforce.• Championed the internal promotion of high-quality video content and other materials that showcased our internal teams’ achievements and marketed our products’ strengths to our own employees.• Drove internal communication efforts to educate and prepare our staff for the transition to a cookieless advertising landscape, demystifying complex concepts and ensuring company-wide readiness for future industry changes.

Poznań, Wielkopolskie, Poland

• Co-founded the EMBA Vinci Club, creating a thriving community for alumni, students, and faculty from distinguished executive programs.• Oversee strategic communication initiatives within the Board, ensuring vibrant and relevant content for our private LinkedIn group.• Facilitate robust knowledge exchange, connecting cohorts across different years and promoting a culture of continuous learning and networking.• Serve as the primary liaison between the academic institution and our members, fostering transparent dialogue and collaboration.• Coordinate and co-host enriching events for club members, bolstering engagement and offering value-added experiences.• Manage all club communications, maintaining a consistent and informative narrative for our audience.

• Jointly manage the Executive MBA program with the partnering university, driving curriculum enhancements and academic excellence.• Organize and conduct regular strategy sessions with faculty to ensure the program’s offerings are cutting-edge and industry-relevant.• Play a key role in communications, liaising between the university and our student and alumni body to nurture a supportive educational network.• Develop and administer feedback mechanisms such as surveys to gauge program impact and identify opportunities for improvement.

Poznań, Woj. Wielkopolskie, Polska

• Create and deliver a custom segment on Modern Internal Communications within the Executive MBA curriculum.• Teach foundational concepts and facilitate hands-on workshops to strategize and execute effective internal communications plans.• Integrate practical AI tool knowledge, including ChatGPT, Midjourney, DeepL, Descript, Grammarly, and others, keeping the course content current with technological advancements.• Facilitate an additional seminar that guides students through planning and implementing an internal communications campaign tailored to their respective companies, ensuring practical application of theoretical knowledge.• Continually update and refine course materials to incorporate emerging tools and techniques, preparing students to leverage AI in their communication strategies effectively.

Poznań, Woj. Wielkopolskie, Polska

• Led a communications project critical to the global transformation of H&M’s logistics, ensuring seamless messaging and alignment during a significant organizational shift.• Developed and executed robust internal communication strategies, fostering a connected and informed workforce of 5000 employees within the Polish distribution centers.• As an active member of the global intranet editors’ board, played a key role in shaping the internal content strategy and enhancing digital workplace engagement.• Championed the implementation of internal communications innovations, like Digital Signage, driving the modernization of internal messaging platforms.• Managed high-impact employee engagement campaigns and initiatives, significantly boosting company morale and reinforcing H&M’s core values.• Curated compelling narratives around employee achievements to establish a network of internal brand ambassadors and promote a vibrant company culture.• Oversaw communications for the annual Sustainability Week, aligning with H&M’s commitment to environmental responsibility and reinforcing the brand’s sustainable practices.• Orchestrated strategic change management and crisis communications, adeptly navigating the company through periods of transformation and maintaining brand integrity.• Aligned all communication objectives with the company’s evolving business goals and needs, ensuring relevance and strategic impact.• Built and sustained relationships with global stakeholders from various business areas to ensure consistent and collaborative messaging.• Supported Employer Branding and HR projects, contributing to a strong employer image and positive internal dynamics.• Created diverse written and visual content that engaged and resonated with the company’s varied internal audience.

Poznań, Woj. Wielkopolskie, Polska

• Led the strategic planning and implementation of CSR initiatives across CPL and CEE, delivering flagship events like Amazon's first Car Cinema and Spelling Bee, and orchestrating major charity drives, including an 80,000kg pet food donation and a Secret Santa program for 1,500 children.• Co-managed internal communications, reaching an audience of 15,000+ employees, enhancing engagement through the creation and curation of diverse communication channels.• Launched the Kindloteka project to foster a culture of reading, which garnered recognition as one of Poland’s top CSR activities in 2016, and spearheaded its expansion in Slovakia, Czech Republic, and Italy.• Influential member of the editorial board for internal magazines, shaping the internal narrative and contributing to global and Polish publications.• Collaborated with external agencies to elevate internal communications, PR, and event management, delivering consistent messaging across platforms.• Played a pivotal role in orchestrating All-Hands meetings, fostering company unity and alignment with organizational goals.• Crafted impactful copy and visual content, co-managed the @Amazon_Polska Twitter presence, and supported @AmazonNewsEU, enhancing Amazon's social media narrative.• Owned the “FC Tours” program, promoting transparency and engagement, while driving company values and building a robust culture of pride and recognition across the workforce.• Supported Employer Branding and strategic HR initiatives, bolstering Amazon’s reputation as an employer of choice.• Offered linguistic expertise for Polish/English translation and proofreading, ensuring clarity and cultural resonance in communications.• Directed the creation of PR and Employer Branding videos, articulating Amazon’s brand story in the Polish and Czech markets.

Poznań, Woj. Wielkopolskie, Polska

• Co-created and executed the Internal Communications strategy for the CEE and EMEA regions, facilitating alignment and engagement.• Led the pioneering Allegro Town Hall, unifying ~1500 employees in a flagship corporate event, and crafted a regular corporate newsletter, reaching ~3000 employees across the EU.• Managed the creation and curation of multiple internal landing pages, providing crucial information during pivotal moments, including comprehensive coverage of the company's largest lay-offs.• Produced and supervised a suite of internal video productions, enhancing corporate messaging and storytelling.• Collaborated closely with IT to drive the adoption of innovative communication technologies, optimizing organizational efficacy.• Provided critical support for CSR initiatives, offering both strategic communications direction and creative input to bolster Allegro's social impact.• Actively engaged with service providers in PR, CSR, and Internal Communications to fortify Allegro’s brand and employer image.• Conceptualized and implemented Employer Branding campaigns, significantly strengthening Allegro’s position as a desirable workplace.• Supported executive leadership with personal branding strategies, amplifying their presence and aligning with corporate values.• Generated compelling written and visual content for diverse platforms, reinforcing Allegro’s narrative and market position.• Partnered with HR to support departmental objectives.

Poznan, Greater Poland District, Polska

• Supported the Corporate Communications department in creating engaging content for the company’s internal magazine and intranet, fostering organizational connectivity and employee engagement.• Supported developing marketing campaign content, helping to unify and amplify the company’s brand messaging.• Generated content for an array of Allegro Group websites including allegro.pl and subsidiary sites, ensuring consistent communication and audience engagement.• Composed newsletters, contributing to a regular cadence of company updates and announcements.• Created showcases for the main page of Allegro.pl, aiding in highlighting key offers and promotions.• Authored over 2000 texts for Citeam.pl, supporting its position as a leading group-buying platform during its operational tenure.

Wrocław, Woj. Dolnośląskie, Polska

Freelance content creation during several projects (content only in ENG)

Warsaw, National Stadium

• Engaged in a freelance capacity with the organizers of ICT Summit 2014, handling English-language communications and contributing to the event's international outreach.• Developed targeted communications for 'Angels of Business' and investors, effectively conveying event information and networking opportunities.• Produced and refined content for the event website, ensuring informative and appealing presentation to visitors.• Performed meticulous proofreading for various graphic materials, guaranteeing the accuracy and professionalism of all textual content.• Delivered comprehensive copywriting services, encompassing a range of materials designed to engage and inform attendees.• Translated biographies of speakers and prominent participants, facilitating clear and accurate representation for an international audience.

Poznań, Woj. Wielkopolskie, Polska

Engagement in marketing campaigns for several Polish companies with Horsefield Marketing Agency

• Delivered tailored English courses for professionals at leading corporations, including Volkswagen, Nivea, Soufflet, DGA, Fortis Stary Browar, and Bank Pekao, enhancing their business communication skills.• Served as an E-learning Business English course lecturer in collaboration with SuperMemo Polska, leveraging digital platforms to provide interactive and accessible language education.• Conducted English courses for individuals over 40 through an EU-funded program, contributing to lifelong learning and skill development.• Pioneered introducing Pingu's English program in Poland, teaching English to children and setting a foundational precedent for early language education.

Internet

• e-learning teacher of Business English• preparing presentations about Business English

Poznań, Woj. Wielkopolskie, Polska

English classes for corporate managers and private clients

Poznań, Wielkopolskie, Poland

Writing articles for "Gazeta Wyborcza" daily newspaper during a monthly internship. Key success - taking over a key topic with an article on the front page and the following material on the third.

Powiat Kościański, Woj. Wielkopolskie, Polska

Seasonal work in a family shop. Serving clients, merchandising, cleaning.

Lecturer At Emba - Modern Internal Communications, Public Relations/Image Management

I am a lecturer responsible for the Modern Internal Communications Module @ Executive MBA studies at Collegium Da Vinci in Poznań.

Master Of Business Administration - Mba, Executive Master Of Business Administration (Emba)

Front End Developer

Post-graduate studies

Master'S Degree, Political Science With Journalism

Activities and Societies: Journalist in a school magazine

Bachelor'S Degree, English Studies With Journalism And Media Culture

Activities and Societies: Actor's club