Krish Sailam Email & Phone Number

San Anselmo, Ca, Us

San Francisco, California, Us

* Responsible for architecting and implementing the global MarTech stack for SMB and Mid-Market customer acquisition and retention.* Implemented a cutting-edge customer data platform (CDP), new life cycle marketing platform (ESP/MAP), digital asset management platform (DAM), and multi-touch attribution platform (MTA).* Created a real time data infrastructure that worked with a Databricks datalake and Flask / Kafka event tracking. * Actively managed Google Tag Manager, Google Analytics 4, and the primary consent management platform across multiple markets. * Responsible for managing all SaaS and data vendor relationships for marketing purposes. * Established a data architecture that enables a new go to market function for mid-market and SMB clients across multiple self service advertising product launches. This architecture connected sales, marketing and on site tracking to enable a multi-channel customer journey. * Created an AI Ops learning agenda for my team to ensure we could reduce manual tasks, expedite code reviews and increase information flow for our key stakeholders.Experienced in Segment, Iterable, Workato, Canva, Neustar MTA, Bynder, Hubspot, Salesforce, ChatGPT, MidJourney, Copy.AI, Kickbox, Litmus, Qlik, Instapage, and Branch

Responsible for DWA’s programmatic solution offering across all major regions including, the Americas, Europe, and Asia. Driving holistic strategy recommendations that help deliver advanced B2B consumer journey orchestration across offline and online interaction points. Expanded the global in-house programmatic strategy and trading team Managing and building key AdTech vendor relationships with tier 1 DSPs in all regions including ChinaGuiding product development of the Dentsu Aegis Network B2B version of the M1 / Merkury data platform in the US.Driving towards consistent programmatic operations for DWA’s major global clients to enhance media delivery efficiency, brand safety protection and overall attribution insights.Developing cross agency relationships at Dentsu while actively pitching and winning some of the largest new accounts at DWA. Delivering and executing programmatic strategy for some of the largest B2B brands in the world including AWS, Oracle, Intel, Slack, Webex, Cisco, NetApp, Workday and many more.

San Francisco, Ca, Us

Global programmatic strategy and innovation lead for DWA Media’s largest global client, Cisco. Responsible for the global onboarding of Cisco, working closely alongside the Global Marketing team at Cisco Coordinated, implemented and optimized Cisco first party DMP data segments for a variety of programmatic tactics that enhanced a complex customer journey Created several strategic POVs on brand safety, mobile, data security, ad serving, AdOps processes and various industry issues like GDPR.

New York, Ny, Us

Programmatic strategy lead for the West Coast’s largest accounts in entertainment, e-commerce, and B2B. Strategy & Business Development Created tech vendor alignment and built strong relationships through transparent communication and regular QBRs that resulted in gaining early access to beta testsLead consultative roadmap sessions with senior client leads to create a prioritized plan for growth and margin generationTeam Management & OperationsBuilt out a team in Los Angeles, defined streamlined processes and implemented low friction communication toolsDeveloped career growth plans, as well as enhanced overall customer service excellence through high frequency feedback loopsData & Insights Created a long term data architecture that included a phased DMP implementation that also took into account cross device measurement and GDPR compliance. Anchored each proposal with a test and learn hypothesis that resulted in actionable analytics, clean visualizations and a better sense of trust through transparency. Innovation & BrandingCreated a true cross screen strategy that enabled usage of Advanced TV, digital video, DOOH, programmatic audio for more effective reach and frequency management as well as more robust insights. Enhanced the agency’s brand awareness by conducting programmatic trainings in North America, LATAM and EMEA, wrote POV articles as well as participated in numerous industry panels.

New York, Ny, Us

I have the pleasure of working with some of the best engineers, strategic talents and clients to help develop global programmatic product lines for Cadreon and IPG. The product lines I am responsible for include mobile, digital out of home, programmatic radio, advanced TV, programmatic video and cross screen.

New York, Ny, Us

Responsible for identifying the best of breed mobile DMPs and DSPs to ensure Cadreon and the IPG network of agencies is always able to offer the best technology to its clients. If you have technology related to hyper-local, cross screen targeting, cross screen attribution or mobile analytics please do reach out!

Absolute Variety is built with the idea of creating high quality marketing programs by not only knowing the customer but also knowing the macroeconomic environment. We consult with small to large enterprises both in the US and abroad on marketing strategy, technology roadmaps, brand positioning, mobile app experiences, developer sourcing, competitor assessments, and product launches. We have a keen interest in iOS and Android app development within the healthcare and infotainment verticals. Check out our blog for the latest news and commentary on the online marketing industry. Originally started in Austin, Texas.

San Francisco, Ca, Us

MobilePlay is one of the first Desktop to Mobile (D2M) Android user acquisition (UA) platforms. MobilePlay is able to deliver 100% of a user’s mind share across multiple devices with attribution. MobilePlay is a division of Tightrope Interactive, a leader in software distribution and monetization. Defined and executed the product launch strategy for MobilePlay, which included a hands on approach across sales, marketing, technology, creative, and legal policy. Created a sales strategy that first defined the market opportunity with app developers, then made it easy for them to test by creating strategic partnerships with the major tracking SDK companies, such as Kochava, AdX, MobileAppTracking (Tune), AppsFlyer and Adjust. Established dozens of domestic and international app developer relationships with C-level contacts within three key verticals: Games, Utilities and mCommerce. Became an internal mobile advocate by integrating technology into all areas of existing business.Intensively researched and created policies around personally identifiable information (PII) acquisition to ensure compliance with COPPA regulations. Lead mobile product management efforts to create an enhanced fingerprint based attribution system, mobile ad server, multi-channel redirect system and created several creative optimizations to increase user quality. Created core sales and marketing materials and coached a team of marketing lead generators to build awareness across the top 100 Android & iOS app developers.

Austin, Texas, Us

A pioneer of Mobile as a Service (MaaS), Phunware provides a fully integrated native mobile application platform for iOS and Android. Phunware is ranked 40th on the Inc. 500 list for 2013.Managed enterprise level clients and actively sold across Phunware’s three divisions: digital mobile advertising network, cloud-based Mobile as a Service (MaaS) platform, and professional services for app development. Created and implemented sales strategies to sell Phunware’s three primary division services to Fortune 1000 brands and top 10 advertising agencies while actively managing a major channel partnership with Cisco.Holistically integrated inside sales, channel sales, account management, and project management.Served as the key point-of-contact for clients. Collaborated with managers, engineers, quality assurance, program managers, designers, and finance executives.Presented directly with C-Level and VP-Level marketing executives at Fortune 1000 companies to sell services and discuss digital advertising strategy. Performed in-depth research to prepare robust RFP responses by researching concept design, ROI Analysis, technical feasibility studies and implementation process recommendations. Key AccomplishmentsSecured several new national clients including Edmunds.com, World Wrestling Entertainment, Major League Baseball (MLBAM), Domino Sugar, and JawboneWas a key advisor in the acquisition of Tapit! Media in January 2013

Oakland, Ca, Us

A lead generation and software distribution company specializing in Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).Director of Lead Generation / General Manager of Education VerticalHired as employee #1 for this start-up company, responsible for developing the Education Lead Generation division from scratch. Created and implemented business processes, procedures, and strategy for PPC and SEO products.Hired and developed the sales and account management team with Dale Carnegie methodologies and Challenger Sales processes. Utilized Agile product development to stay ahead of competitors while fanatically enforcing top tier customer service throughout the organization. Actively managed sales / account management team, enterprise level clients, product development, marketing strategy, non-search media buying, and analytics. Responsible for P&L management of the Education division which contributed nearly 70% of top line revenue. Key AccomplishmentsGrew sales revenue to more than $1 Million a month in first 8 months from company launch.Became a Top-10 Provider for one of the largest online universities in the world. Maintained a 99% renewal rate for customers on a monthly basis.Instrumental in helping the company grow from 3 to 35 employees and from 1 to 2 offices in 3 years.

The 3rd largest CPM display advertising network (in 2006) with more than 100 employees.Business Development Manager•Performed key account management for a $12 Million portfolio of business and served as the point-of-contact for top education clients. •Assisted the technical department and creative department with creating new digital media advertising products for the education division.•Developed and implemented business and sales strategies to help clients achieve revenue goals through expansion and use of new digital media advertising products.Key Accomplishments•Drove 30% quarter-on-quarter growth by actively engaging customers and performing analytics optimization.•Helped coordinate the launch of 3 new web properties that generated an additional 20% in sales revenue.

Developed a strategic sales model alongside the General Manager to triple the client roster Worked with the development team to revamp and enhance the UX of the product Advised owners on political and cultural situations related to the revenue model

Worked as a liaison between the client, creative team and technical teamCreated wireframes, user flows and product requirements documentation for an AT&T online payment portalConducted focus group testing for usabilityManaged the build process for a second version of the online payment system utilizing focus group testing and other key success metricsCreated and participated in several new business pitches with senior management

Mba, Finance

Bs, Economics And Marketing

Japanese Studies

Business Administration Specialized Diploma