Marketing Project Manager
CurrentAs a Marketing Campaign Manager in the Lung Cancer Franchise, I am coordinating Lunghälsan project, a chatbot solution aiming to increase lungcancer awareness among general public. ➤ lunghälsan.se ◾️Developing and executing integrated marketing campaigns to drive brand awareness and lead generation, resulting in increase in qualified leads◾️Managing end-to-end campaign processes, including strategy development, creative briefings, execution, and performance analysis◾️Conducted market research and created detailed customer personas to tailor campaigns effectively to target audiences◾️Developed and launched Swedish, English and Arabic homepages and chatbots ◾️Coordinating cross-functional teams (design, content, digital) to ensure cohesive and consistent messaging across all channels◾️Utilizing digital marketing tools and platforms (e.g., Google Analytics) to track campaign performance and optimize strategies based on data-driven insights◾️Implementing A/B testing to refine messaging, creatives, and targeting, improving conversion rates◾️Creating detailed campaign reports for stakeholders, highlighting key metrics, insights, and recommendations for future campaigns◾️Leading the integration of new marketing automation tools, increasing efficiency in campaign deployment and tracking◾️Enhancing customer engagement through personalized marketing, social media interactions, and targeted advertising
