Kathryn Middleton

Kathryn Middleton Email and Phone Number

Strategic Marketing Leader | Campaigns & Events | GTM Strategies | Digital Expert @ Wematch.live
tel aviv, israel
Kathryn Middleton's Location
London, England, United Kingdom, United Kingdom
Kathryn Middleton's Contact Details

Kathryn Middleton personal email

n/a
About Kathryn Middleton

- Strategic, inspiring and driven Marketing Director and NED with 15 years of leadership experience in financial advisory, sustainability, retail and professional services- Known for a data-driven approach and relentless focus on performance, I place value on maintaining a collaborative style and building productive relationships with all stakeholders. My core focus is always on delivering growth through pragmatic strategic planning, flawless execution and comprehensive analysis- Expert in leading and steering board and senior leadership teams, I achieve this through strategic counsel, creative marketing plans and swift action that addresses real, rather than perceived, challenges to a business

Kathryn Middleton's Current Company Details
Wematch.live

Wematch.Live

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Strategic Marketing Leader | Campaigns & Events | GTM Strategies | Digital Expert
tel aviv, israel
Website:
wematch.live
Employees:
20
Kathryn Middleton Work Experience Details
  • Wematch.Live
    Head Of Marketing
    Wematch.Live Nov 2024 - Present
    London Area, United Kingdom
    As Head of Marketing at Wematch, I am responsible for shaping and driving a strategic marketing vision that supports our mission to transform the global securities finance market. My role encompasses a blend of strategic leadership, creative marketing, and data-driven decision-making to drive business growth and client success.
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  • Amberside Strategic Consulting
    Managing Director
    Amberside Strategic Consulting 2020 - 2024
    Hemel Hempstead, England, United Kingdom
    Globally, Amberside Strategic Consulting delivered strategic business and marketing consultancy to organisations in the professional services and ESG sectors. Recent client engagements include: - Strategic marketing advice and direction for a $100m global business intelligence and management consultancy in the mining and metals sector.- Director-level support for a UK infra and ESG-focused project finance advisory firm.- Development and launch of a multi-channel marketing plan to support new sustainability offer for a $90m global business consultancy in the transport and infra sectors.
  • Amberside Advisors Ltd
    Non Executive Director
    Amberside Advisors Ltd 2021 - 2022
    Hemel Hempstead, England, United Kingdom
    Founded in 2007, Amberside Advisors provide expert, independent financial advice globally to large scale energy, infrastructure and low carbon projects. Widely recognised as a global authority in public | private financing, Amberside are skilled in using operational models to provide robust, pragmatic advisory services to all stakeholder groups involved in the financing of projects. Key achievement whilst on the Board was to provide guidance and support during the acquisition of the company resulting in successful deal closure and post-merger integration.
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  • Proper Marketing Ltd
    Founder & Director
    Proper Marketing Ltd 2018 - 2020
    Milton Keynes, United Kingdom
    Launched my first business with a great business partner that helped SMEs "make their marketing better". Grew the business successfully over two years, working with firms in the professional services, retail, manufacturing and wholesaling industries. Helped launch a new D2C channel for a wholesaler; turned a retail team into a 'marketing department' for a VR business; and provided Board-level advice to an established agency looking to refresh their offering after 20 years.
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  • Lyco Group
    Head Of Brand & Marketing
    Lyco Group 2016 - 2018
    Milton Keynes, United Kingdom
    Responsible for developing and implementing the brand and marketing strategy for this innovative lighting supplier across both B2B and B2C brands. Owner of all things 'customer' - insight, messaging, experience - across every step of the journey. • Introduced an inbound marketing strategy – including the relevant team structure, external agency support and processes to deliver an annual plan of curated content across multiple channels; delivered 18% increase in inbound revenue within 3 months of launch• Developed Group brand strategy to re-position existing – and develop new – store brands, along with accompanying brand architecture and visual identity transformation• Created a ‘single customer view’ data strategy to then drive marketing communications, resulting in a 12% increase in the ROI for direct marketing activities YoY• Launched integrated social media presence for all brands across B2B and B2C markets – with relevant KPIs - and supported by internal communication and training for all employees• Established integrated marketing KPIs and associated reporting tools to enable swifter and more accurate reporting across all channels, leading to a clear attribution model.
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  • Atlantic Data Ltd
    Head Of Strategy, Marketing & Communications
    Atlantic Data Ltd 2013 - 2016
    Milton Keynes
    Worked in partnership with the MD to devise – and then implement – the strategic vision for the business across both customer-facing and operational teams, as well as created Atlantic Data's 'customer experience’ – defining the ideal customer journey, based on our brand values, and then working with all teams to empower them to deliver within their specialties. In addition: • Developed unique KPI scorecard that allows for the monitoring, analysis and reporting of all touchpoints within a marketing activity• Created a unique, customer-focused approach to product delivery – built upon our brand values – that integrated communications, training and analytics to deliver an holistic customer experience• Developed and implemented a business-wide strategic planning model that facilitated the delivery of cross-functional projects, as well as improved internal communications• Restructured the internal Compliance Team in order to increase its effectiveness and ensure the relevant communication and training of all operating standards, company policies and business processes• Developed and delivered of a multi-touchpoint strategic re-brand across the entire business• Created and rolled out an internal communications framework – uniquely developed for the needs of the business with its dual-sited offices and complex product offering
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  • Thorntons
    Head Of Brand & Customer Communications
    Thorntons 2011 - 2013
    Derbyshire, Uk
    Key successes included devising a cross-channel customer strategy, across all touchpoints. Worked with HR to ensure this ‘customer first’ process ultimately evolved from a ‘procedure’ into a ‘culture’. In addition launched a business-wide, multi-channel partnership strategy; initial partnership with Vodafone generated both revenue and increased brand awareness amongst new customer base. In addition, • Defined and implemented a comprehensive business-wide CRM strategy with accompanying systems and ways of working that improved customer retention, loyalty and acquisition• Owned the business-wide customer communications strategy across all available media channels – including POS, advertising, websites, PR and social media • Ensured consistency of brand execution across all customer touch points through development and execution of a new Brand and Customer process across the business
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  • Thorntons
    Group Marketing Manager
    Thorntons 2008 - 2011
    Derbyshire, Uk
    Developed cross-channel marketing strategies for B2C and B2B business units – with a focus on acquisition and retention – which exceeded annual sales and margin budgets. Grew B2C sales 16% YOY whilst maintaining marketing spend at 15% of sales. In addition: • Delivered website strategy for Thorntons Direct – visitor numbers increased 8% YOY whilst conversion increased 11%.• Developed Thorntons Direct NPD strategy, ensuring sales and margin opportunities were optimised.
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  • Cru
    Head Of Group Marketing
    Cru 2005 - 2007
    London, United Kingdom
    • Re-branded Group entity to align brand visions of acquired businesses with parent company – including developing and communicating a corporate branding strategy, planning and then executing the roll-out, and evaluating the success of the initiative.• Attained growth of 300% over 5 year period for new business unit within Events division through NPD and improved marketing strategies.
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  • Cru
    Corporate Communications + Pr Manager
    Cru 2004 - 2005
    London, United Kingdom
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  • Cru
    Marketing Manager
    Cru 2002 - 2004
    London, United Kingdom
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  • Cru
    Senior Product Manager
    Cru 2001 - 2002
    London, United Kingdom
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  • Hodder & Stoughton
    Product Manager
    Hodder & Stoughton 1999 - 2001
    London, United Kingdom
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  • Hodder & Stoughton
    Sales And Marketing Assistant
    Hodder & Stoughton 1998 - 1999
    London, United Kingdom
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Kathryn Middleton Skills

Strategic Thinking Brand Strategy Strategic Brand Consulting Business Strategy Stakeholder Engagement Change Management Marketing Strategy Product Strategy Strategic Planning Project Management Strategic Communications Internal Communications Multi Channel Marketing Corporate Branding Team Leadership Brand Marketing Digital Marketing Crm Prince2 Website Strategy Direct Marketing Branding And Identity Budgets Strategy Management Marketing Communications Marketing Leadership

Kathryn Middleton Education Details

Frequently Asked Questions about Kathryn Middleton

What company does Kathryn Middleton work for?

Kathryn Middleton works for Wematch.live

What is Kathryn Middleton's role at the current company?

Kathryn Middleton's current role is Strategic Marketing Leader | Campaigns & Events | GTM Strategies | Digital Expert.

What is Kathryn Middleton's email address?

Kathryn Middleton's email address is ka****@****side.uk

What is Kathryn Middleton's direct phone number?

Kathryn Middleton's direct phone number is +4484331*****

What schools did Kathryn Middleton attend?

Kathryn Middleton attended Durham University, Cim | The Chartered Institute Of Marketing, Apmg International, Ryde School.

What are some of Kathryn Middleton's interests?

Kathryn Middleton has interest in With My Dog, Travelling And Visiting Theatres, Socialising, Reading, Running, Museums And Galleries.

What skills is Kathryn Middleton known for?

Kathryn Middleton has skills like Strategic Thinking, Brand Strategy, Strategic Brand Consulting, Business Strategy, Stakeholder Engagement, Change Management, Marketing Strategy, Product Strategy, Strategic Planning, Project Management, Strategic Communications, Internal Communications.

Who are Kathryn Middleton's colleagues?

Kathryn Middleton's colleagues are Amnon Hassin, Yi Duan, Joseph Parascandolo, Arman Belikov, Jack Jeffery, Loan Alouache, Jenny Ronen.

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