Kathryn Middleton Email & Phone Number

London Area, United Kingdom

As Head of Marketing at Wematch, I am responsible for shaping and driving a strategic marketing vision that supports our mission to transform the global securities finance market. My role encompasses a blend of strategic leadership, creative marketing, and data-driven decision-making to drive business growth and client success.

Hemel Hempstead, England, United Kingdom

Globally, Amberside Strategic Consulting delivered strategic business and marketing consultancy to organisations in the professional services and ESG sectors. Recent client engagements include: - Strategic marketing advice and direction for a $100m global business intelligence and management consultancy in the mining and metals sector.- Director-level.

Hemel Hempstead, England, United Kingdom

Founded in 2007, Amberside Advisors provide expert, independent financial advice globally to large scale energy, infrastructure and low carbon projects. Widely recognised as a global authority in public | private financing, Amberside are skilled in using operational models to provide robust, pragmatic advisory services to all stakeholder groups involved in.

Milton Keynes, United Kingdom

Launched my first business with a great business partner that helped SMEs "make their marketing better". Grew the business successfully over two years, working with firms in the professional services, retail, manufacturing and wholesaling industries. Helped launch a new D2C channel for a wholesaler; turned a retail team into a 'marketing department' for a.

Milton Keynes, United Kingdom

• Responsible for developing and implementing the brand and marketing strategy for this innovative lighting supplier across both B2B and B2C brands. Owner of all things 'customer' - insight, messaging, experience.
• Introduced an inbound marketing strategy – including the relevant team structure, external agency support and processes to deliver an annual plan of curated content across multiple channels; delivered 18% increase in.
• Developed Group brand strategy to re-position existing – and develop new – store brands, along with accompanying brand architecture and visual identity transformation
• Created a ‘single customer view’ data strategy to then drive marketing communications, resulting in a 12% increase in the ROI for direct marketing activities YoY
• Launched integrated social media presence for all brands across B2B and B2C markets – with relevant KPIs - and supported by internal communication and training for all employees
• Established integrated marketing KPIs and associated reporting tools to enable swifter and more accurate reporting across all channels, leading to a clear attribution model.

Milton Keynes

• Worked in partnership with the MD to devise – and then implement – the strategic vision for the business across both customer-facing and operational teams, as well as created Atlantic Data's 'customer experience’ –.
• Developed unique KPI scorecard that allows for the monitoring, analysis and reporting of all touchpoints within a marketing activity
• Created a unique, customer-focused approach to product delivery – built upon our brand values – that integrated communications, training and analytics to deliver an holistic customer experience
• Developed and implemented a business-wide strategic planning model that facilitated the delivery of cross-functional projects, as well as improved internal communications
• Restructured the internal Compliance Team in order to increase its effectiveness and ensure the relevant communication and training of all operating standards, company policies and business processes
• Developed and delivered of a multi-touchpoint strategic re-brand across the entire business

Derbyshire, UK

• Key successes included devising a cross-channel customer strategy, across all touchpoints. Worked with HR to ensure this ‘customer first’ process ultimately evolved from a ‘procedure’ into a ‘culture’. In addition.
• Defined and implemented a comprehensive business-wide CRM strategy with accompanying systems and ways of working that improved customer retention, loyalty and acquisition
• Owned the business-wide customer communications strategy across all available media channels – including POS, advertising, websites, PR and social media
• Ensured consistency of brand execution across all customer touch points through development and execution of a new Brand and Customer process across the business

Derbyshire, UK

• Developed cross-channel marketing strategies for B2C and B2B business units – with a focus on acquisition and retention – which exceeded annual sales and margin budgets. Grew B2C sales 16% YOY whilst maintaining.
• Delivered website strategy for Thorntons Direct – visitor numbers increased 8% YOY whilst conversion increased 11%.
• Developed Thorntons Direct NPD strategy, ensuring sales and margin opportunities were optimised.

London, United Kingdom

• Re-branded Group entity to align brand visions of acquired businesses with parent company – including developing and communicating a corporate branding strategy, planning and then executing the roll-out, and evaluating.
• Attained growth of 300% over 5 year period for new business unit within Events division through NPD and improved marketing strategies.

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Psychology Ba (Hons), Psychology

Fellow (Fcim), Marketing

Prince2 Foundation, Project Management

Education record