Kelly Straka, Csm® Email & Phone Number

Managing campaigns, site maintenance and reporting for a well known spirits company. Developing project plans, which includes scope, deliverables, and timelines. Collaborating with design, content, SEO, strategy, development and IAT partners to ensure projects are delivered on time and provide added value for our clients.

Wauwatosa, Wi, United States

Managed creative web projects for a large pharmaceutical account. Identified project scope and risks, developed timelines and project plans. Collaborated and led design and content strategy teams to ensure projects were delivered on time and quality standards were met. Built strong relationships with clients and IAT partners for up to 30 branded sites.

New Berlin, Wisconsin

Managed experiential, print and digital marketing projects for various verticals including food and beverage, healthcare, telecommunications, liquor and spirits. Performed various project management functions, including identifying scope, deliverables, timelines, resourcing, budgeting. Worked with account leads to manage project delivery and resolve issues and risks throughout project lifecycle. Developed strong relationships with clients, third party vendors, and freelancers.

Milwaukee, Wisconsin

Monitored ongoing project scope, defined requirements, identified risks, tracked budgets and schedules, communicated status, and provided team leadership. Assisted in the design, development and deployment of digital marketing projects, including custom software, websites, and email campaigns from conception to completion. Developed and maintained excellent relationships with internal and external partners and vendors.

Milwaukee, Wisconsin

Managed e-commerce web projects from creation through delivery, including project estimates, functional and technical specifications, project plan schedules, and timelines. Documented all aspects of project development through the use of internal project management tools. Communicated weekly status reports, project tracking updates and overall assessments for the team. Managed the project team, including utilization of hours, forecasting and budget. Negotiated resourcing conflicts with other project teams, with a focus on the overall success of the entire project portfolio.

Hiawatha, Ia

Managed all web development projects from conception to completion. Created project schedules and planned resources to ensure deadlines and budgets were adhered to. Developed project plans that defined client requirements, scope, and risks. Provided status updates and documentation to account executives and clients. Conducted keyword research, competitive analysis reports, created sitemaps, and developed content strategy for all new websites.

Waukesha, Wi

Promoted and sold memberships by adhering to a special invitation process. Developed and actively recruited attendees for monthly member events. Spearheaded two committees to help achieve enrollment goals and acclimate new members. Ensured all member communication such as email marketing, website, and newsletter content was consistent with branding.

Milwaukee, Wi

Developed and maintained relationships with clients in the SMERF market (sports, military, education, religious and fraternal). Adhered to property sales objectives. Effectively communicated client needs and details to key hotel staff.

Milwaukee, Wi

Developed subscription promotions and brand awareness campaigns for local magazines through advertising, direct mail, events, e-newsletters, insert cards, telemarketing, web campaigns, and social media sites. Initiated and executed event sponsorship and strategic partnerships with advertisers, associations, and organizations.

Waukesha, Wi

Managed and executed all aspects of annual user conference and annual partner conference including site selection, contract negotiations, keynote and breakout session coordination, and sponsorship sales. Directed event marketing to achieve attendance goals.

Waukesha, Wi

Coordinated direct marketing campaigns, including email, website and trade show promotions. Assisted with planning the annual user conference. Planned and delivered web seminars. Managed the sales and marketing database.

Waukesha, Wi

Developed and executed direct mail and web campaigns working with in-house art and production departments. Created monthly circulation reports. Participated in the strategic planning and budgeting process.

Bba, Marketing

Activities and Societies: American Marketing Association

Bachelor Of Arts - Ba, Marketing