Enactus' vision is "To engage the next generation of entrepreneurial leaders to use innovation and business principles to improve the world". As a board member I support the organization in broadening its scope of empowering students who share a fervent commitment to environmental sustainability and social impact to drive positive change through entrepreneurial initiatives.

Global leadership role responsible for leading all corporate programs to enhance consumer experiences and commerce across the digital ecosystem, from ideation to scaled implementation. Drive organizational adoption of new systems & processes to grow sales, optimize digital media effectiveness, improve content conversion and maximize ROI in our fastest growing channels.- Manage a dedicated cross functional team of digital experts to identify opportunities for digital innovation and support local market eCommerce and performance marketing teams to pilot & implement them.- Partner with marketing and sales functions to design global digital and eCommerce strategies that can then be adapted and executed in the markets, with a focus on Europe, Asia and Latin America.- Centrally managed the creation and operation of the B2C platform for Unilever Professional in India, The Netherlands and The Philippines.- Delivered >+30% sales growth CAGR while driving significant profit improvement (GM & PBO) across eCommerce.

Lead a business of >£200m retail sales successfully for over 3 years and created the strategy which allowed our sales contribution to the business to grow from 7% to 13%. Forged deep partnerships with Amazon and Ocado while they were going through a period of unprecedented change & growth. During this tumultuous time, I led the team to our highest ever position in the Advantage Group Survey.- Responsible for all account management and on-retail media and search activities across existing pureplay and omnichannel customers, while simultaneously building business with new customers and platforms.- Develop and lead a team of 24 members who work across account management, digital marketing, search optimization and content creation. - Serve as the Pan-EU Amazon lead for Unilever with responsibility for negotiating all Pan-EU agreements in coordination with the local market teams.- Leverage U.S. experience to implement new ways of working with key internal stakeholders to provide more visibility and faster reaction to the needs of the channel.- Member of the Unilever UKI extended leadership team, digital transformation team, customer development leadership team and the Unilever Global eCommerce leadership team.

Leadership role responsible for Channel Strategy Development and Commercial Performance Management. I lead Integrated Long-Term Planning for our sales function, Channel Strategy creation and execution, functional training and development programs and the execution and implementation of our Net Revenue Management plans. Additionally, I owned the Sales leadership for the delivery of monthly and quarterly financial commitments to the leadership team.- Led the post-acquisition integration of Seventh Generation account management into the Unilever organization. This included the integration of talent, systems, customer terms and supplier contracts, as well as leveraging my brand expertise to educate the broader Unilever team about Seventh Generation and its products.- Managed the Sales Team commercial delivery within agreed investment levels to deliver consistent growth and was instrumental in developing our short-, medium- and long-term strategies that enabled us to serve our customers successfully and win share competitively since acquisition.- Despite significant organizational disruption, we exceeded sales targets (+105%) in first year post acquisition and landed our first distribution in Walmart.- Member of the Unilever North America Sales Leadership Team.

Act as general manager with full P&L ownership for the Seventh Generation eCommerce business. Other responsibilities include:- Lead and develop a cross-functional team of 8 members who work across sales, marketing, packaging, analytics, account management, and supply chain.- Strengthen & elevate our relationships at key customers, including: Amazon and Quidsi.- Create the eComm channel annual and three year operating plan, and integrate with broader company planning cycle.- Oversee the development of the channel specific product innovation roadmap; channel marketing, supply chain, & sales strategies; and joint business planning process.- Designed and implemented an electronic minimum advertise price (eMAP) policy.- Share eCommerce expertise with the broader organization to ensure channel needs and opportunities are well understood.

Responsibilities include:- Lead and develop a team of 16 members who work across four sales disciplines- Commercialization of the marketing and innovation plan for all Seventh Generation categories- Oversee the development of the corporate category management strategy- Develop and refine trade funding architecture to enable company growth aspirations- Manage the shopper marketing function with a focus on integration with key customer initiatives- Support Top-to-Top and promotional planning meetings with top customers- Enable corporate financial planning by providing internal visibility of sales and trade fund forecasts on a monthly basis.- Act as sales lead on the Seventh Generation business unit leadership team

- Lead key Category Management initiatives across all Kellogg Business Units with six direct reports and a total team of 10- Develop strategies and tactics for deployment to a field team of approximately 85 individuals for execution at the account level.- Received twelve Progressive Grocer Category Captain and Category Advisor Awards in 2010 and 2011- Member of task force that created strategic vision for developing and retaining top talent within the organization. - Responsible for the evaluation and implementation of any third party category management and space management tools (Nielsen, 5th Dimension, JDA, Aldata, etc.), and the development of all proprietary “in-house” solutions.

- Develop and manage revenue pipeline to ensure goals are exceeded without sacrificing profitability.- Direct strategic selling opportunities by creating fact based sales presentations, developing common goals with account category managers, and offering them new sales options.- Regularly meet with Stater Bros. middle and senior management to ensure aligned strategies.- Responsibilities include selling in new items, maximizing existing distributions, developing, negotiating, and implementing sales promotions and business solutions that maximize profitable top line growth while not exceeding trade funds.

- Led sales team of six account executives responsible for sales budget of $95MM GSV across seven accounts. Exceeded 2009 budgets for GSV (105.6%), NSV (104.7%) and Contribution Dollars (103.3%) while staying within trade investment budget.- Re-structured sales team to ensure better efficiencies and utilization of resources.- Assisted in the implementation of Kellogg’s corporate strategies, customer’s business plans and penetration of retailers’ middle and high level management.- Developed and communicated marketing and sales strategies to internal account executives and ensured the successful implementation of these initiatives with our customers in order to meet sales objectives. - Acted as an escalation point for any problem resolution needed with all assigned customers

- Created and executed all category strategies and initiatives related to the Kashi Company (13 categories) across all U.S. retailers (Food, Drug, Mass and Natural) and all Kellogg Business Units with sales of $421.1MM for 2007.- Influenced the future of the Natural/Organic segment in grocery by creating and presenting a roadmap to help retailers evolve with changing consumer purchase behavior.- Key member of the team that exceeded all of Kashi Company’s sales goals across all U.S. Retailers in 2005 ($197MM), 2006 ($266MM) and 2007 ($421MM).- Educated and trained team members and other key headquarters personnel on sales strategy and consumer/channel dynamics associated with existing product lines and the entrance strategies into new categories.- Consistently demonstrated multi-functional business knowledge, often teaming with key business functions, to develop innovative ways to approach issues in an entrepreneurial and team-oriented environment.- Initiated and influenced sales market research initiatives to ensure Kashi stayed ahead of its competition in terms of syndicated data, proprietary consumer research, third party research, and consumer loyalty information.- Created and maintained distribution priorities and merchandising guidelines for each of the Kashi Co. categories to ensure that field sales were focused on the right priorities.- Negotiated agreements with retailers regarding product acceptance and placement, plan-o-gram implementation, and increased promotional activities.- Managed the complex customer demands in the dynamic, high growth environment of the natural food segment and the Kashi Company (+36.2% CAGR 2005 - 2008).- Evaluated and forecasted M&A opportunities (3) and manage category management integrations (2) as part of the corporate acquisition strategy.- Awarded 2006, 2007 and 2008 Category Captain by Progressive Grocer magazine for the Natural/Organic Segment.

- Generated and presented relevant and innovative business solutions using shipment & consumption data, household panel information, and modeling and testing solutions to top Kellogg and retailer executives.- Built relationships at retailers based on un-biased, category focused analyses and use relationships to ensure retailer alignment with Kellogg goals.- Managed the achievement of Kellogg’s Morning Foods and Kellogg’s Snacks sales goals in Albertson’s four Eastern Divisions (combined value $163MM) and at Winn-Dixie ($82MM).

- Supported Category Management team and HDQ sales personnel for $6 billion Frito-Lay Salty Snack business.- Led annual category and brand review analyses for Frito-Lay’s senior sales staff.- Created and delivered presentations to Brand Managers and Market Research Directors incorporating IRI scanner, audit and consumer data, launch documents and financial data, advertising data, AC Nielsen consumer data, and SPINS data.- Received the IRI 2000 Outstanding Client Service Award for delivering exceptional insights and service to the Natural & Frozen Division.- Partnered with Kellogg’s Marketing and Sales teams to drive growth for $500 million Natural & Frozen Foods business.- Created ‘retailer-ready’ sales presentations designed to help Category Management accomplish various initiatives.