• Event and Entertainment Management in USA and Latin America• Event feasibility studies, media outreach, talent acquisitions, operations, vendor relations, contracts, logistics • Sponsorship sales and partnerships• Brand managementAthlete Management • Develop brand and athlete marketing campaigns • Custom research analysis of sport landscapes and audiences• Create specific athlete performance analysis (competitive trends, data analysis, future predictions)• Event media and consumer ROI analysis • Clients include: Nike, Red Bull North America, Red Bull Latin America, O’Neill, Oakley, Surfing America, Verizon Wireless, World Volleyball Beach Federation, SPIDLatin America, Live Nation

• Direct sports marketing strategy and go-to-market plans for Roxy's Outdoor Fitness Collection• Manage technical product campaigns and communication for Outdoor Fitness line and Roxy wetsuits• Contract negotiation• Women's athlete management• Women's athlete marketing• Conceptualize, plan and manage all endemic campaigns • Develop partnerships and strategies for all Roxy events • Align and direct international Sports Marketing teams • Manage Sports Marketing budgets globally and nationally • Work closely with Communications teams on sport specific mainstream media strategies

• Event Management• Women's athlete marketing • Negotiate and manage athlete contracts and activation.• Brand marketing