Pooja A. Kukreja Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Partnered with the Merchandising Organization primarily during Product Line Review and Refreshes, Amazon Competition analysis for various product categories like Drapery, Drapery Hardware, Patio & Interior Doors, etc.
• Responsible for defining the goals & objectives of the review, conducting standard and ad hoc analysis to identify key drivers of performance, recommending assortment decisions that improved performance and developed.
• Lead process improvement initiatives to enhance the analysis, executed & tracked Product Line Reviews & Refreshes, and other key strategic initiatives.
• 85% of the responsibility included providing typical analysis for vendor portfolio, marketplace and macroeconomic trends impacting the category, customer and store feedback, price point offerings, key product.
• Accountable for accuracy, thoroughness, managing timelines and viability of my recommendations in addition to the reporting the strategic rationale for the changes and expected financial outcomes.
• 15% of the responsibility included determining, developing, and refining the strategic processes to enhance the Integrated line reviews, including frameworks for standardized and ad-hoc analysis, templates for review.

Toronto, Ontario, Canada

• Created MET projects for Mirrors, Wallpapers and Peel & Stick Tiles, also recommended Exits and New products by reviewing POG performance, Trend Guides, Comp Shop, Heat Maps, and the Pricing Strategy.
• Forecasted and laid out advertising grids for flyers for Month of Oct, Nov, Dec 2020,Jan 2021 by analyzing weekly, annual, and advertised sales and created an advertising tracker as a one stop for reviewing all 52.
• Recommended off shelf event articles to the merchant by analyzing Social Media trends, Competitor’s strategy, historical data, using clusters while capitalizing on impulse buy.
• Created Comp Shop trackers for the Merchant and DOM on Product, Pricing and Advertising Strategy of the Competitors.

Toronto, Ontario, Canada

• Focused on achieving sales targets by providing exceptional customer service and provided sales feedback which supported merchandising decisions.
• Amongst the Top 10 Sales Associates (Pan Canada) for Ted Baker during my Tenure.
• Provided enriching customer service experience by demonstrating an excellent knowledge of the products, managed stock levels, proper ticketing of the merchandise, Opening/closing of the store along with managers and.
• Fostered open and constructive communication with team members, by always being collaborative and proposing effective solutions pertaining to customer service, service area compliance and scheduling.

Toronto, Canada Area

• Focused on achieving seasonal sales targets by providing exceptional customer service and provided sales feedback which supported merchandising decisions.
• Provided enriching customer service experience by demonstrating an excellent knowledge of the products, managed stock levels, proper ticketing of the merchandise, Opening/closing of the store along with managers and.
• Fostered open and constructive communication with team members, by always being collaborative and proposing effective solutions pertaining to customer service, service area compliance and scheduling.

Mumbai, Maharashtra, India

• Established an online store on Instagram with more than 17,500+ followers and on Amazon Marketplace selling product categories such as Women’s clothing, Cosmetics, Watches, Jewelry and Bags.
• Processed 6000+ orders in the span of 3years across 3000 zip codes across India.
• Positioned products, planned the assortment, catalogued and advertised on marketplace like Amazon India and social networking sites like Instagram and Facebook.
• Fostered relationships with customers through online engagement, such as e-mail marketing, social media platforms like Instagram, Facebook and other promotional materials resulting in 70% of repeat purchases.
• Maintained real time interactions with customers and 70+ vendors across India and China.

Mumbai Area, India

• Sourced new products by reviewing merchandise presentation, merchandise mix and inventory levels and communicated recommendations to the Category Manager.
• Analyzed and provided financial insights along with Category and Strategic assortment plans.
• Handled Procurement of Kitchen Implements for over 227 Big Bazaar stores across India from 70+ vendors across India and China.
• Reported data by streamlining the assortment as per sales records, demand, market trends and competition.
• Delivered insights and recommendations based on financial analysis using regression analysis and reviewed sales in depth on category, sub-category & SKU level.
• Participated in store visits and conferred with area managers and sales personnel to understand customer profile and obtain information about customer needs and preferences.

Mumbai Area, India

• Achieved category target with an annual turnover of $4.4Mil. and a growth of 22% YOY
• Handled sourcing of toys from over 30 local vendors and over 10 international factories from China and analyzed the supplier performance on a regular basis.
• Attended Trade fairs like the CANTON FAIR(China), Shenzhen International Toy and education fair (China) and Kids India (India) and worked closely with suitable vendors to develop new innovative products and promotions.
• Negotiated Prices, mark-up and mark down rates and additional margins for the merchandise with the vendors.
• Handled buying for over 17 stores across India and coached, motivated store sales regarding the new merchandise.
• Partnered with several cross functional teams to flawlessly execute strategies and plans.

Mumbai Area, India

• Devised the merchandise presentation, merchandise mix, and inventory levels reports and communicated recommendations to the Buyer & Category Manager.
• Advised Merchants on ideal product assortments by deriving data from pre-season and in-season analysis, receipts, fulfillment rate, risk and opportunities by SKU and created plans on return or markdown of the inactive.
• Worked with merchandising, promotional and marketing teams to develop promotional strategies and analyzed promotional effectiveness to make future recommendations.
• Produced Ad-hoc reports to reveal emerging trends, rolling Operating financial forecast reports (OTB) and created exit strategies on replacing existing inventory for reduced margin, aged and risk inventory.
• Handled merchandising, allocation, product planogramming for over 17 stores across India and performed weekly analysis of business performance potential and risks.
• Collaborated with several cross functional teams and developed strong working relationships.

Mumbai Area, India

• Ensured smooth functioning of Store sales operations and achieved a compliance rate of 98% as per the E-Zone’s Standard Operation Practice for the electronics retail chain with 60+ stores across India.
• Assisted the management in ensuring that all the stores comply with the standard configuration and showroom staging guidelines and suggested safer working methods
• Played a key role in reducing damage and defect rate by 9% annually by coordinating with brands for return and replacement for damaged/defective electronics.
• Identified key metrics that drove the business, ensuring alignment between business objectives and operational solutions.
• Implemented customer loyalty programs such as Payback Customer Loyalty Program and Store Management Tool.
• Created step by step Procedure reports regarding upcoming promotions and events.

Mumbai Area, India

Master Of Business Administration - Mba, Marketing, First Class

B.Comm, Commerce, Second Class