Kristhel U. Email & Phone Number

Costa Rica

As a Sales Development Representative at Smartsheet, I leverage my tech and sales expertise to drive growth in productivity software. I excel at engaging decision-makers, identifying opportunities, and enhancing operational efficiency through effective lead generation and qualification via cold calling and personalized outreach.I focus on account management by aligning with client needs to retain and grow revenue, and collaborating with sales, marketing, and customer success teams to optimize strategies. Proficient in Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Outreach, I manage leads using the BANT framework and design targeted email marketing campaigns to boost brand awareness.With strong communication skills, I listen to customer pain points and use data-driven insights to inform decisions.

Ulloa, Heredia, Costa Rica

Revamped the structure of the marketing department by creating a dedicated team and implementing a streamlined workflow encompassing design, content planning, and trend research. Used social media metrics, event feedback, and store insights to refine target demographics and improve audience engagement. Oversaw the reintroduction of Mia Secret in Costa Rica, which included campaign management, partnerships, and marketing events, resulting in increased brand visibility and effective product promotion, leading to a 20% increase in company sales.Experienced as both a buyer and a salesperson across all stages of the sales process, encompassing technological and financial aspects. Advanced from roles in store sales and cashier responsibilities to management positions, culminating in securing a corporate sales role. Achieved a significant business deal with the largest beauty salon chain in Costa Rica, driving a 3% increase in company revenue.

Ulloa, Heredia, Costa Rica

Oversaw the recruitment process and the selection of a new team leader during a department restructuring. Modernized the company’s software infrastructure by transitioning to Office365. Leveraged cloud computing by moving to a new internet service provider, reducing company-wide costs by 40% while maintaining reliability. Managed IT vendor relationships, led change management initiatives, and facilitated cross-departmental collaboration to address IT needs. Developed and executed an IT strategic plan aligned with the company’s business goals.

Ulloa, Heredia, Costa Rica

Developed and implemented a retail strategy aligned with the company’s vision. Oversaw critical aspects such as inventory management, merchandising, customer service, and store operations across the country. Achieved cost savings by adjusting purchasing plans and optimizing merchandise circulation. Enhanced customer satisfaction through product availability, efficient distribution, and consistent visual merchandising standards. Introduced innovative solutions to elevate both customer experience and operational efficiency. Monitored and evaluated store performance, analyzed metrics, and provided valuable insights. Additionally, coached store managers and staff to drive success.

Alajuela, Costa Rica

Drove business growth by making strategic decisions and managing products effectively. Conducted thorough market research and analyzed sales trends and historical data to identify products that would appeal to the target market, and closely monitored sales performance. Established positive relationships with suppliers, and set and adjusted product pricing based on market conditions and profitability goals. Leveraged historical data and market insights, to forecast future demand for products, minimizing stockouts and excess inventory. Attended international expos such as Las Vegas ASD, Cosmoprof, and Canton Fair, and led the introduction of Note Cosmetics in Costa Rica.

Specialization, Business, Management, Marketing, And Related Support Services

Design Thinking: Innovación centrada en el cliente // Design Thinking: Customer-focused innovation

Specialization, Business, Management, Marketing, And Related Support Services

Estrategias de marca y posicionamiento// Branding and positioning strategies

Bachelor'S Degree, Marketing

Fashion/Apparel Design

Architecture

Exchange Year Program

Exchange Year Program with AFS Japan