Kumar Aaditya Email & Phone Number

Uttar Pradesh, India

Gurugram, Haryana, India

Setup a wide variety of display or mobile campaigns according to client’s goal including campaign creation, budget setup, banner creation, tracking testing; • Perform pre-launch checks for Criteo campaigns and escalate any issues to commercial or technical team• Maintain and update workflow checklists to ensure optimal configuration and setup• Proactively pull requests for completion from the team queue according to priority and in a timely manner• generate daily/weekly reports in order to have on time and accurate action of the tickets.

Noida, Uttar Pradesh, India

Participate in the development of processes and mechanisms to proactively QA and monitor campaigns to minimize campaign outages, discrepancies, and other issues✔Work with internal teams to identify and develop solutions that automate and improve internal trafficking operations & provide technical support for Campaign Management and Engineering teams via JIRA Ticket to help troubleshoot problem related to issues like discrepancy, wrong macro implementation, campaign delivery queries, reporting etc.✔Accessing and studying our internal and external reports for debugging any discrepancy issues and offering possible solutions and suggestion to internal and external teams✔ Deliver input on campaign goals, approaches, and methods to help establish success metrics andKPI's✔Train the AdOps Traffickers on all previous and new products and processes and support the team to accomplish the goal. Perform all aspects of traffic management, including implementation, testing, deployment & delivery of ad campaigns from clients.✔Test 3rd Party VAST Tags for Approval by going through the XML for different functionality of the creative and then generate preview link for debugging any issues that might be encountered✔Review, document and update training materials used by internal teams and partners✔Implementing setup for Dynamic Creative Optimization and User Behavior Mapping✔Help to set up programmatic buying campaigns with our own SSP Index to allow access to inventory for agency trading desks. This involves setting up Deal ID’s and PMPs✔Implementing multiple strategies on our internal DSP to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns

Noida

Implementation and Testing of Creative Assets including Third party IAB tags from DART, Eye-blaster, Eye-return, Torque, Flash-talking etc.✔Analyzing the third-party tags for domain approval for the reliability, malfunctioning creative, click-through URLs, action tracking etc✔Setup, traffic, and optimize online ad campaigns on Exponential’s Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Sales Team, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly.✔Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar and AOL.✔In depth understanding about Viewability, Optimization, Monitoring/ Reporting, Brand Safety & Ad Fraud Measurement with vendors such as MOAT, DOUBLEVERIFY, IAS, Millward Brown & others✔Knowledge of Connected TV Online advertising & Smart TV ecosystem✔Computer literate with superior knowledge of Microsoft Office Suite (Outlook, PowerPoint, Excel)✔Familiarity with Adobe Photoshop

Worked as a volunteer in initial days and also as a coordinator of volunteers. As a result of it I became punctual and gained leadership and communication skills.

Master Of Business Administration - Mba, Marketing

B.Voc, Software Development, 7.98

Activities and Societies: Learned various coding languages and also developed good personality, professional ethics and Good communication.

Education record