Kumar Abhijit Email & Phone Number

Gurugram, Haryana, India

Leading a team of 40 analysts, including 5 managers, in spearheading the organizational transformation initiative known as the Repeatable Growth Model. This initiative spanned across 5 distinct categories and 40+ diverse market clusters on a global scale. Focused on providing markets with clear strategic guidance on "Where to Play" and "How to Win," ultimately establishing a systematic approach to business growth.Conducted in-depth analysis of market trends and consumer behavior to formulate a winning portfolio strategy for GSK in over 20 EMEA, APAC, and Americas markets from KOC to insights to the stakeholdersDeveloped strategies centered on crucial battles in product assortment, pricing, promotions, and distribution, leveraging syndicated POS data and Consumer Panel data. Utilized advanced data tools including MS Excel, Power BI, and Tableau to address pivotal business inquiriesEvaluated brand performance and conducted comparative assessments against competitors on various e-commerce platforms, providing actionable recommendations for performance enhancementExpertise in diverse projects such as Market Assessment, Sizing, Competitor Analysis, Product Portfolio Analysis, Pricing Analysis, SWOT Analysis, 4P's Assessment, Sales & Distribution Management, Channel Optimization, Opportunity Assessment, and Go-to-Market/Route-to-Market Strategy

Gurgaon, India

Leading a team of Analysts for multiple projects for the leading UK based pharmaceutical giant • Involved in synthesizing and analyzing data, preparing reports and insight generation • Responsible for management and delivery of sales and marketing reports on daily / weekly monthly basis• Supporting Brand managers and Senior Leadership Team on various descriptive and exploratory analysis• Analysing financial reports emphasised upon tracking internal performance of the company• Lead the team and provide them appropriate guidance, mentor them and facilitates best practice implementation • Coordinating with multiple stakeholders & teams within the organisation for various data requirements• Managing clients in day to day operations via telecoms and quarterly VTCs• Responsible for managing project SOPs/training documents • Diverse knowledge of Europe, South East Asia and Middle East market. Understand purchasing behaviour of consumers.• Issue based data analysis of Healthcare products & FMCG products performance in Europe & Middle Eastern countries & providing insights and recommendations. • Provide insights on consumer data by understanding the consumer behaviour. • To provide support to all the activities that provides insights and recommendations to the business through analysis, data modeling and data interpretation backed by research.

Gurgaon, India

o Conducted in-depth secondary research to generate insights for the Indian FMCG industry, focusing on market growth, consumer behavior, and pricing trends on digital platforms. Provided actionable recommendations to clients based on findings.o Tracked key performance indicators (KPIs) such as Gross Sales, COGS, Net Sales, operating profit, and Net profit for FMCG companies, utilizing publicly available financial data.o Assisted Brand Managers, Performance Insight Managers, and Regional Heads with various ad-hoc requests, offering support in data-driven decision-making processes.o Designed and developed reporting applications using various Business Intelligence tools. Created visually engaging dashboards and conducted deep-dive analyses. Implemented automation for data retrieval, ensuring seamless accessibility for business stakeholders.

Bengaluru, Karnataka, India

• Served No.1 market research firm based out of U.S.• Research and Analysis on FMCG Products and Retail Markets.• Responsible for analyzing the needs of the business and its consumers and coming up with solutions and recommendations to business problems.

Pgdbm, Marketing & Operations

Bsc., Biotechnology