• Driving marketing analytics engagement for one of the largest bank in USA focusing on customer targeting and acquisition , audience targeting, and setting up Business Intelligence ecosystem for quick insight generation• Identified triggers for voluntary closure of accounts through predictive modeling which resulted in retention of business accounts with more than $10million in revenue. • Designed cost optimization strategy for customer acquisition campaign through different channels and acquired ~50K incremental accounts resulting in incremental estimated contribution of $30 million • Created and analyzed credit card digital acquisition funnel from the start of application through final booking. The analysis helped identifying the abandonment rate, bounce rate and identifying the reason for application fall-outs.• Execution support, performance tracking and insight building for Marketing Campaigns, Retargeting tests, A/B tests on Direct Mail, Non Direct Mail channels.

• Worked in the Financial Planning and Analysis team to analyze the financial statements of the company to compare with the competitors and find the areas of improvement and cut the input cost.• Compared the rating methods of vendors with competitors and the incoterms related with them.• Devised a new rating formula for vendors to have a better rating based on quality and timely delivery. Thus saving input cost for the company