Kumar Prasoon Email & Phone Number

Delhi, India

• Primarily working on assigning tasks within the team and trying to nurture a healthy working environment
• Having a team size of 50+ members apart from managing vendor team
• Currently working for EU, NA, LATAM and APAC markets and collaborating with the stake holders within 24*7 eco-system
• Establishing the programmatic aspect for all the region
• Building better process for seamless 24×7 execution
• Primarily involved in Samsung O&O and Cross-Device products- Connected TV's, TV Plus, Smart TV's

Hyderabad Area, India

• App Science® is Sabio's proprietary machine learning platform that is transforming the advertising industry with predictive business intelligence for today’s mobile advertisers.As the use of apps continues to grow and.
• Manage the end-to-end Programmatic & Managed campaign process from start to finish including SS deck to Invoicing.
• Understand clients objectives and KPIs and optimise towards optimum campaign performance.
• Weekly calls with AM's on campaign status or any Troubleshooting.
• Providing post campaign suggestions & recommendations to client in order to make right decisions for their upcoming campaigns through Wrap Up reports.

Noida Area, India

• Responsibilities:
• Creating programmatic guaranteed, preferred deals and optimizing the same on various metrics such as viewability, CTR, audience based etc
• Assist in setting up new partners in our Header bidding technology and then optimizing the revenue coming from those partners
• Optimizing inventory on AdX, and EBDA partners like Index Exchange, OpenX, Admob etc
• Single point of contact for any escalations from internal teams
• Billing/ Invoicing of the revenues coming from all our programmatic partners and platforms.

Noida Area, India

• Responsibilities:
• End to end Campaign management and optimization to ensure timely completion of deliverables.
• Working on platforms such as DFP, ONE by AOL (AdTech) and Expresso (In house Ad trafficking tool) for trafficking of Ads. Sizmek’s Mediamind for generating tags
• Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.
• Getting the billing done every month. Generating Invoices & ensuring the amount invoices are correct.
• Have executed several roadblocks(cross platforms) on TOI HP/ROS, ET HP/ROS and on Times Bridge Partners(Business Insider, Techradar, PC mag, Gizmodo) as well.

Pune Area, India

• Trafficking AD Campaigns with standard ad lines, mobile flash and standard banners, different attractive Rich Custom Products, Rollovers, Rich Media Video Pre-rolls etc. for different clients as per their requirements.
• Updating the changes to campaign in order to ensure we deliver in full on end date of campaign and at the same time matching the client’s KPI’s such as In-view, CTR.
• Generating campaign delivery reports on daily, weekly & monthly basis and as per the sales and client’s request as well.
• Proactively working in Presale’s advisory team.
• Working on premium accounts like P&G, Nike, Unilever, Pepsi, Nestle, etc.
• Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.

Pune, Maharashtra, India

• Using different third party (Atlas, Point Roll, Double Click, Eye blaster, Vapid etc.) tags for tag testing and perform Vendor Verification for new tag agency.
• QA’ing and suggesting changes for all the campaigns before it goes live
• Responsible for Custom Product launch of Glam ad network.
• Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.
• Conducting internal team meetings and providing training for new members on board.
• Troubleshooting of campaigns facing issues post live.

B.E, Computer Science

Engineering

Bachelor Of Engineering (B.E.), Computer Science

B.E. in Computer Science

H.S.C, Science

Education record

S.S.C