Kumar Prasoon Email & Phone Number

Delhi, India

• Primarily working on assigning tasks within the team and trying to nurture a healthy working environment• Having a team size of 50+ members apart from managing vendor team• Currently working for EU, NA, LATAM and APAC markets and collaborating with the stake holders within 24*7 eco-system• Establishing the programmatic aspect for all the region• Building better process for seamless 24×7 execution • Primarily involved in Samsung O&O and Cross-Device products- Connected TV's , TV Plus, Smart TV's• Help in recruiting new members within our team

Hyderabad Area, India

App Science® is Sabio's proprietary machine learning platform that is transforming the advertising industry with predictive business intelligence for today’s mobile advertisers.As the use of apps continues to grow and dominate the digital space, people are using these apps for everything from entertainment to education and from productivity to photography, many of which are indicators of an individual’s personal preferences. App Science® starts with understanding that the apps people use and where or when they use them gives us a clearer picture of their identity, life stage and purchase patterns. It’s why we say, “You are what you App”.Responsibilities:• Manage the end-to-end Programmatic & Managed campaign process from start to finish including SS deck to Invoicing.• Understand clients objectives and KPIs and optimise towards optimum campaign performance.• Weekly calls with AM's on campaign status or any Troubleshooting.• Providing post campaign suggestions & recommendations to client in order to make right decisions for their upcoming campaigns through Wrap Up reports.

Noida Area, India

Responsibilities:• Creating programmatic guaranteed, preferred deals and optimizing the same on various metrics such as viewability, CTR, audience based etc• Assist in setting up new partners in our Header bidding technology and then optimizing the revenue coming from those partners• Optimizing inventory on AdX, and EBDA partners like Index Exchange, OpenX, Admob etc• Single point of contact for any escalations from internal teams• Billing/ Invoicing of the revenues coming from all our programmatic partners and platforms.

Noida Area, India

Responsibilities:• End to end Campaign management and optimization to ensure timely completion of deliverables.• Working on platforms such as DFP, ONE by AOL (AdTech) and Expresso (In house Ad trafficking tool) for trafficking of Ads. Sizmek’s Mediamind for generating tags• Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.• Getting the billing done every month. Generating Invoices & ensuring the amount invoices are correct.• Have executed several roadblocks(cross platforms) on TOI HP/ROS, ET HP/ROS and on Times Bridge Partners(Business Insider, Techradar, PC mag, Gizmodo) as well.

Pune Area, India

• Trafficking AD Campaigns with standard ad lines, mobile flash and standard banners, different attractive Rich Custom Products, Rollovers, Rich Media Video Pre-rolls etc. for different clients as per their requirements.• Updating the changes to campaign in order to ensure we deliver in full on end date of campaign and at the same time matching the client’s KPI’s such as In-view, CTR. • Generating campaign delivery reports on daily, weekly & monthly basis and as per the sales and client’s request as well.• Proactively working in Presale’s advisory team.• Working on premium accounts like P&G, Nike, Unilever, Pepsi, Nestle, etc.• Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.

Pune, Maharashtra, India

• Using different third party (Atlas, Point Roll, Double Click, Eye blaster, Vapid etc.) tags for tag testing and perform Vendor Verification for new tag agency.• QA’ing and suggesting changes for all the campaigns before it goes live• Responsible for Custom Product launch of Glam ad network. • Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.• Conducting internal team meetings and providing training for new members on board.• Troubleshooting of campaigns facing issues post live.• In later phase was managing entire QC process as a QC lead person

B.E, Computer Science

Engineering

Bachelor Of Engineering (B.E.), Computer Science

B.E. in Computer Science

H.S.C, Science

Education record

S.S.C