- Strategic Marketing & Acquisition Leader with expertise in managing and scaling multi-channel marketing functions, achieving 860% revenue growth and 900% outreach expansion at Newton School of Technology.- Developed and executed high-impact marketing plans, overseeing P&L functions and driving user acquisition, reducing customer acquisition costs by 50% and adding 2.5 lakh new users within six months.- Spearheaded TOFU and MOFU strategies, including community building, lead generation, and influencer marketing, to enhance brand presence and user engagement.- Led initiatives like Global Coding Challenge and CodeRush, achieving substantial registrations and user growth through innovative product launches.- Cross-functional collaborator with Founders and teams in Business, Technology, Finance, Sales, and Support to align on strategic objectives.- Established and managed influencer marketing teams, driving content creation and market research to support go-to-market strategies with strong results.- Data-driven professional passionate about fueling EdTech growth with a Master’s in Social Entrepreneurship from Tata Institute of Social Sciences (TISS), Mumbai.
Listed skills include Leadership, Project Management, Business Development, Market Research, and 6 others.