Kumar Vivek Email & Phone Number

Gurugram, Hr, In

Bengaluru, Karnataka, India

Strategic Marketing & Acquisition Leadership:Led a 15-member Marketing & Acquisition team across YouTube, Content Creation, Social Media, Product Marketing, and Performance Marketing. Developed and executed comprehensive marketing plans for Newton School’s B.Tech Degree in CS & AI, managing P&L functions and achieving 860% revenue growth and 900% outreach expansion while maintaining the lowest CAC in the market.User Acquisition and Growth Strategies:Directed multi-channel user acquisition campaigns on YouTube, Instagram, Telegram, and Discord, generating 2.5 lakh new user registrations in 6 months. Utilized data-driven tactics to cut customer acquisition costs by 50% and increase user engagement by 195% from 2023 to 2024.TOFU Solutions: Oversaw multiple product lines for acquisition, including the Global Coding Challenge (1.6 lakh registrations in 3 months), NS Coding Clubs, QOTD, and lead gen tools like College Predictor. Launched free courses, Newton Edge (AI-driven), NST X scholarships, and Master Classes, targeting engineering aspirants, undergraduates, and professionals.MOFU Solutions: Led community-building initiatives on Telegram and Discord, organized Master Classes, product demos, mock tests, resume analysis, and alumni programs. Managed success stories and email nurture campaigns for customer retention and reactivation.Influencer Marketing:Built and led an influencer marketing team, working with 700+ creators (Nano to Mega) to produce 1000+ scripts and videos, achieving extensive content reach on YouTube and Instagram within a year.Brand Strategy & Content Creation:Directed the Content Creation team and collaborated with Creative & Design to boost brand presence. Developed strategies that established Newton School’s business verticals as leaders in EdTech.Cross-Functional Collaboration:Partnered with Founders and worked with Business, Technology, Finance, Sales, Program, and Support teams to align strategies and achieve company's goals.

Bengaluru Area, India

Market Research & Analysis: Conducted in-depth research on user personas, behavior, needs, customer insights, and competitor analysis to inform strategy.Go-to-Market Strategy & Execution: Developed and implemented go-to-market strategies for educational products, achieving 10x growth in product adoption and generating 10 lakh leads for the FSD & Data Science online certification in 2 years.CodeRush Leadership: Oversaw 45 national coding contests over four years, scaling monthly registrations from 1,289 to 35K. Led 3 global coding contests, achieving 3.16 lakh registrations.Community Building & Public Relations: Partnered with 350 GDSC members, established 125 coding clubs, and managed 1,000+ campus ambassadors across India.Social Media: Launched and grew social media presence, reaching 32K Instagram, 30K LinkedIn, and 34K YouTube subscribers within 2 months.Team Building: Built and led a team of 10 full-time employees and 75 remote interns.Sales Enablement: Developed sales materials and provided training, tools, and resources to enhance the sales team's ability to effectively market and sell educational products.

Bangalore

1) Project Head : Karnataka Government Skill Project - Design, Business Plan, Implementation, Mobilization and Strategic Partnerships. 2) Handling Team Size of 10 people. 3) Liaison with the Karnataka State Government and mobilization of aspirants from all strata of the society. 4) Ministry of Skill Development & Entrepreneurship Project- Skill India : Construction Industry: Responsible for P&L of the business. 5) Strategic Partnership with Developers of Karnataka, Chennai, Hyderabad and Odisha. Responsible for opening new markets and potential stakeholders for the organization.

Lucknow

• Working as a Management Consultant at I-PAC has helped me in learning the basics of on-ground operations and execution of ideas into action. • While catering to thousands of people managing team strength of around 200 people has inculcated the leadership approach in me. • Mobilising the masses through various digital and promotional channels at an extreme under-pressure situation has enriched me with the ability to take spontaneous decisions to get the work done. • All decisions taken are entirely based on the numbers and data which has also helped me to understand the psychology of the target audience and accordingly strategize my approach and that is why I have always been fascinated with the Research. • Designing a campaign of worth billions and playing a key role to execute those campaigns in UP districts has made me efficient to handle projects of such a vast scale. • Efficiently carried out branding and promotions winning the hearts of people in the districts of UP.• Training, Monitoring & Evaluation of the clients work to assess the performance level which helps me in achieving the target proposed.

Mumbai Area, India

 Market Research of the product. Developed marketing strategy for Nutricharge- pro-diet. Marketing of the product at various locations. Successfully connected more distributers to Nutricharge. Hosted Nutricharge events for Nutricharge- protein shake products. Identifying business opportunities for Nutricharge

Mumbai

 Awareness campaigns about E-waste management in societies, schools,colleges and MNC’s across Mumbai. Designed and hosted their awareness campaigns. Increased their collection points and their collection drive significantly. Collaborated E-Incarnation to many e-waste scrap dealers. Successfully conducted awareness campaigns with BMC (Brihan MumbaiMunicipal Corporation) to sensitize people about the hazardous of e-waste ande-waste management.

Patna

• Planning, Execution of new marketing initiatives and Manage strength of 20 on-field sales executive • Market Research for the upcoming project • Promotion, Branding & Customer engagement model • Engaged in and closing the Premium Deals• Following up new business opportunities and setting up meetings• Preparing presentations and proposals • Communicating new product developments to prospective clients

Master’S Degree, Social Entrepreneurship ( School Of Management And Labor Studies )

Activities and Societies: venture plan, fund raising, pilot venture, problem mapping and immersion.MA SE aims in training though.

Bachelor’S Degree, Information Technology

Activities and Societies: Dance,streetplay, debate, singingSuccessfully completed the course with great learning experience. Information.