Product Led Growth Analytics | Creative Digital Media | Data Science

- Solving B2B Sales and Operations Analytics Problems for one of the largest Food Delivery Network in US- Responsible for Analytical Solutions for Merchant Onboarding, Merchant Engagement, Merchant Retention, Compliance Analytics and Fraud Analytics

- Led a 19 member product team as product manager for SmartInsights (a Consumer Trend Identification and Product Innovation Platform) for clients across CPG industries (Food & Beverages and Beauty & Personal Care)- Devised product concepts for both short and long term for one of the American multinational food manufacturing companies around emerging meat-substitute consumer trends to help them to do product concept testing before investing in their R&D and innovation- - Led the SmartInsights product innovation and client servicing through responding to RFP, solution designing, business analysis of consumer data, feature ideation, demo presentations, and custom business analyses- Led the content generation for the product team for marketing activities through story writing using inhouse analytical insights for various industries (OTT, Contactless Payments, Laundry, Haircare, etc.) and data analysis for leading media outlets (Forbes, WSJ, etc.)- As a product manager, additional responsibilities include , Email campaign designing for reaching out to prospects, Buyer persona mapping, assessing product-market fit, competitive analysis etc.

- Devised a business model to build a product for e-commercializing pharmaceutical advertisements in the Healthcare Industry through feasibility study, primary and secondary market research, and a cost-benefit analysis- Performed a primary market research survey interviewing doctors, lawyers, pharma companies, and medical representatives mainly to understand the market expectation and the feasibility to productize idea- Performed an detailed analysis of technology and resource requirements for the product to be developed based on customer expectations and the organization’s resources and capabilities

- Led Enterprise Integration Services (EIS) team of six members as a Consultant for the Cloud Service Integration of an large American Insurance Company for their business expansion across and outside the US - Coordinated with client managers and Subject Matter Experts (SME) for gathering requirements and designing solution by doing PoC around various solution ideas and incorporating those ideas into the product- Designed a major solution where the client expanded their business into another geography and executed them efficiently to achieve the product-market fit