Marketing and Tech enthusiast with 14 years of experience including leadership role in strategic marketing & planning, brand management, digital marketing and account management. Today brands are evolved & face challenges like category growth, lead generation, engagement, recall and new product identity to reach out to their desired audience. I work on finding relevant solutions, for both B2C & B2B categories to resolve brand obstacles. Solution involves defining concept and strategy development for brands, creating campaign identities, and streamlining the overall strategy to coincide with the campaign plans. With evolving technology and availability of newer platforms to connect with the target audience, it becomes very important to understand usage of various media platforms at ATL, BTL and digital front. I leverage insights to strengthen and deliver creative solutions enabling effective brand building communication.