Currently, I am working as a Marketing and Partnerships lead at DriveU. What brought me here?My marketing journey began as a co-founder of CoreSeven, a health and wellness startup. There, I got introduced to the world of marketing. At CoreSeven, I gained hands-on experience in a wide range of strategies like GTM planning, digital marketing tactics (Google Ads, Meta Ads, Influencer marketing, BTL, ATL), and more. Following CoreSeven, I honed my Brand Marketing and BTL marketing skills further at O'Be Cocktails before landing at DriveU. Here, I initially cultivated strategic F&B & Brand partnerships across India and even started a new revenue channel for DriveU. With time, I shifted in product & performance marketing where I overlooked all the Google, Meta and Affiliate/Programmatic campaigns while keeping my other hand on retention marketing using Clevertap.I possess a strong skillset in marketing automation, utilizing platforms like AppsFlyer as MMP. For user engagement, I leverage Clevertap, while for user acquisition, I'm proficient in ASO, Google Ads (UAC, YouTube, Search), affiliate and programmatic channels. Data analysis is also part of my skillset, with experience in Google Analytics GA4 and SQL. Rounding out my skillset are experience in SEO, ASO, organic and paid social media marketing (LinkedIn, Facebook), landing page optimization, copywriting, Adobe Creative Cloud tools, and Figma.