Kunal Kumar Email and Phone Number

Developing and maintaining partnership with merchants for mobile wallet of SBI- “BUDDY”- Identifying areas and use cases to increase the usage of Buddy and build a business case around it for discussion- Generating leads, negotiating on commercials, mediating technical integration, signing of agreement to merchant on-boarding- Finalising & running marketing campaigns with merchants and monitoring them for performance- Offering them more avenues to build a long term strategic alliance with SBI.- Analyse and prepare daily and weekly analysis on traffic, sales, paid advertising.- Manage daily, weekly and quarterly campaign reports to track performance, address campaign delivery issues, and make optimisations as needed- Manage and analyse SEM (Search Engine Marketing) and affiliate campaigns- Executed Apps Download campaigns and analyse on retention rate- Monitor the performance of the promotions and adapt promotion strategy using statistical reports

• Single point of contact for all merchants to achieve quality product and service norms by resolving their service related critical issues.Catalogue Management : Help in managing the catalog for categories and recommending new categories as per e-commerce Dynamics.• Making an in-depth analysis of the technical expertise required to fulfill the requirement.• Establish and maintain harmonious work relationships with Merchants.• Responsible for new Merchant Acquisition and building pipeline.• Coordinating with ShopClues merchants with marketing and sales promotion activities.• Coordinating with developers, designers to post best of the product images and enhance the aesthetic of the website.• Closely working with Business Development team to acquire new merchants and retain current merchants of ShopClues.• To act as a brand manager and managing portfolios of various prestigious Brands.

•Seller acquisition for Flipkart Marketplace starting from lead generation to live stage.• Handled training programs of Sellers.i.e. Panel Training, Listing and Day-to-day Process Training.• Handloom weaver A Pilot Projects to provide online marketing platform through Flipkart marketplace. (Varanasi Handloom weavers, Jharcraft, HHEC, UP Khadi Board and MSSIDC.)• Seller acquisition through events.• Handled 40+ key accounts across various categories.• Fellow-up with sellers to enter new verticals and promotions.• Works on improving quality of products on Flipkart.com by assisting Seller Audit Program.• Works on Live Sellers to help them in fulfilling their Operational Needs (Promotion, OMS, and FA).• FOS Agencies (Channelplay and Chikiweb) for pushing-up live counts.• salesforce- Data Creation, Report Creation, Account Creation, UTM link Creation, etc.• Handled Freelancers Project by appointing Freelancers across India.