Kunal Sood Email and Phone Number

• Leading Marketing Automation and Operations efforts to drive Global Sales using Email, Event, ABM and Personalised Marketing campaigns, leveraging advanced analytics and segmentation techniques to drive user engagement and retention.• Overseeing the integration of CRM, CDP, and email automation platforms, resulting in a 25% improvement in lead generation.• Enabling data analytics with dedicated reporting and dashboard creation for cross functional visibility around KPI’s and ROI calculations.• Spearheaded the Martech strategy, advocating for adoption and ensuring full feature utilisation of acquired tools, setting up execution and quality processes, resulting in a 30% increase in marketing efficiency.

• Delivering global(especially NA & EU) marketing campaigns via Marketo and Cvent tool for both Customers and Prospects.• Setting up processes around Marketo & Cvent tool for robust campaign execution.• Setting up QC function & ensured proper execution within team.• Conducted cross-functional and new recruit training, as well as working directly with global stakeholders for gathering requirements , assignments, defining scope and working on the roadmap for various marketing tactics.• Responsible for Integration & Themed template testing, Reporting insights, execution of AB test programs and contributing in Center of excellence.• Automated few tactics such as DS OD, In person product Seminar & Video upload process with help of RPA(Robotic Process Automation) team via UiPath.• Handled client escalations, provided support as a SME(Subject Matter Expert) for Cvent & Marketo & key member of Agile Scrum team.• Created webinar & email templates along with custom reports.• Built and executed Batch and Trigger Campaigns, Landing Pages, Registration Pages, Direct Emails , Newsletters, personalized, dynamic HTML emails, forms and more than 100+ webinars & events to uplift Cvent as a brand.

• Create email marketing campaigns to promote products or services of the client.• Interacting with the client to provide essential support and guidance to field marketers and business regarding marketing operations.• Set up programs for each campaign and take complete ownership of end to end campaign.• Troubleshoot technical issues related to templates as per client’s requirement.• Develop manage and maintain project schedules defining email marketing deployments associated resource requirements.• Performing spam and deliverability testing and analyzing campaign results and making recommendations based on campaign performance insights.• Managed lead lifecycle – from the acquisition, nurturing, tracking, scoring and qualifying for sales.• Responsible for configuring the marketing automation system to execute demand generation,lead nurturing, lead scoring.• Day-to-day responsibility for the setup, deployment, and management of automated campaigns in Marketo.• Working with Corp Microsoft Team to gather requirements and then build, execute, and automate marketing campaigns.• Possess excellent relationship management and team coordination skills, ensuring a smooth working environment.• Conduct training for cross function and new hires.• Contributed towards process optimization and automation by suggesting new ideas and development initiatives for enhancing the marketing ecosystem.• Managing team queries and helping team to handle customer’s campaign and Webinars.