Kuntal Chakraborty Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

• Designed, coded, tested and deployed an accurate baselinesales prediction algorithm which can be used for any CPG(Consumer Packaged Goods) client and can run automaticallywith minimal changes for different customers. This baseline algorithmis developed using Python and Scikit-Learn, it can beintegrated with modern database environment like Snowflakewith minimal changes. The model can include holiday and customersupplied special events based lifts automatically.• Modeled, coded and deployed accurate clustering based saleslift analysis models.• Working extensively with CPG customers for optimizing promotionstrategies using the baseline generation, lift modeling,competitor analysis, cross sectional analysis and promotionalanalysis.• Modeled and coded a novel deep learning based algorithm tocorrectly classify CPG items into New, Discontinued, Out-ofstock,Consistent etc.• Developed elasticity and cross elasticity models which canconsider different pricing strategies, holidays and promotionalscenarios.• Developed forecasting models using macro-economic variables.

Kolkata Area, India

• Developed an end to end solution using different KPIs to trackrevenue, promotion performance, competitor pricing behaviorof a big CPG client for their operations in Latin Americancountries.• Developed an end to end revenue management tool suite usingRShiny which can track, monitor and model different scenariosof price elasticity, brand pricing and comparison withcompetitor, pack pricing and comparison with competitor for abig CPG client.• Developed an end to end NLP based solution to classify criticalATA codes in logs created by the maintenance team for acommercial aircraft company.

Kolkata Area, India

Modeled and coded the metrics for measuring strength of aconnection for the user purpose based social media platformon a graph database.• Modeled and coded a collaborative filtering based recommendationengine on a huge social network and user interactiongraph.

Kolkata Area, India

Worked on building big data analytics platform and recommendation engine (Personalized and non personalized) for a Social Networking website.

Bangalore

• Worked extensively on building a social media analytics platform.• Modeled and coded the models related to track, measure, andinterpret various metrics and data points related to a brand’sor individual’s presence on social media platforms.• Designed and coded models to measure sentiment, interaction,engagement, content performance and influencer effectusing social media data.

Bangalore

• Designed and coded a patented verification tool which canautomatically verify equivalence and DO-178C guarantee betweena control system model designed in MATLAB/Stateflowand auto generated code from that model.• Modeled a NLP based testing framework which can generatetest cases from a set of seeds based on scenarios.