Kurt Olson Email & Phone Number

Boise, Idaho, United States

• Clients: Hewlett Packard Enterprise, HP Inc, Crucial.com, Wassmuth Center for Human Rights, ARC Document Solutions, TINT, J.R. Simplot CompanyPublicis is a marketing and advertising agency headquartered in Paris.
• Led creative team in the creative, strategic and tactical development/execution of integrated marketing campaigns that incorporated print and interactive media
• Wrote copy for all presentations and final tactics
• Worked in tandem with Account Service and Production teams on strategic planning for both new and existing clients

Boise, Idaho

• Clients: Hewlett-Packard, Idaho Department of Health & Welfare, Jacksons Food Stores, Monsanto, St. Alphonsus Regional Medical Center, Idaho Central Credit Union, Franklin Building Supply, Intermountain Hospital.
• Led creative team in the creative, strategic and tactical development/execution of integrated marketing and advertising campaigns, including radio and television broadcast, print ads, direct mail campaigns, and web
• Played a key role in developing and writing project proposals for both new and existing clients; co-wrote the RFP that resulted in winning the Idaho Department of Health & Welfare account
• Worked with Account Service, Creative, and Media teams to develop and execute brand-building campaigns and product launches

Boise, Idaho

• Clients: Hewlett-Packard (U.S. and International), Albertsons, American Residential Services, Expedia Corporate Travel, Compaq, Imation, DellAspen Marketing Services is the largest privately-held marketing agency in.
• Creative, strategic and tactical development/execution of integrated end-user promotions, reseller programs, direct mail campaigns, customer acquisition programs, employee incentive programs, product collateral and.
• Played a key role in developing and writing project proposals for both new and existing clients
• Worked with Account Service, Creative, Production and Fulfillment teams to develop direct mail test campaigns designed to identify the most effective means of communication and brand building for future marketing.
• Developed strategies to increase response rates of direct mail campaigns, utilizing print, interactive and web microsites to track results thereby improving ROI for each successive campaign

Boise, Idaho

• Clients: Hewlett-Packard (U.S. and International), Compaq, InFocus, Imation, Okidata, Seagate, Iomega (U.S. and International), Microsoft, Novell, Metiom, J.R. Simplot Co.Creative Source International, a privately-held.
• Creative and strategic development/execution of integrated end-user and reseller promotions, direct mail campaigns, customer acquisition programs, trade shows, P.O.S. materials, sales associate training programs.
• Developed concepts utilizing a variety of media, including print, video, audio, CDs and the web
• Worked on international campaigns, writing copy in U.K. English for easy translation
• Participated in mid-management meetings to help build teamwork, streamline agency processes and improve morale throughout the company

Chicago

• Clients: The Kellogg Company, Jim Beam, Kraft, Kimberly Clark Corp., Borden (Cracker Jack)A small, privately-held agency in downtown Chicago, Davidson Marketing (now Communicator Worldwide) focused on consumer sales.
• Creative and strategic development/execution of sales promotions, P.O.S., on-premise activities and package development
• Utilized numerous promotional tactics including sweepstakes, on-pack, near-pack, in-pack, mail-in premiums and contests
• Worked closely with agency department heads to develop a “client training program” designed to guide our less-experienced clients on our agency processes and timelines to set realistic expectations upfront

Chicago

• Clients: The Coca-Cola Company, Louis Rich, Oscar Mayer, Minute Maid, Stouffer Foods (Red Box and Lean Cuisine), Coors Brewing Company, TGI Friday's, Sears, Kraft, Wendy's, Telesphere CommunicationsFCB is one of the.
• Creative and strategic development/execution of sales promotions, presentation materials, P.O.S., FSI coupons, premiums and promotion sell-in materials
• Utilized numerous promotional tactics including match-and-win, watch-and-win, sweepstakes, on-pack, near-pack and in-pack premiums