Kurt Olson Email & Phone Number

Boise, Idaho, United States

Clients: Hewlett Packard Enterprise, HP Inc, Crucial.com, Wassmuth Center for Human Rights, ARC Document Solutions, TINT, J.R. Simplot CompanyPublicis is a marketing and advertising agency headquartered in Paris, France with offices throughout the United States and worldwide.Responsibilities:• Led creative team in the creative, strategic and tactical development/execution of integrated marketing campaigns that incorporated print and interactive media• Wrote copy for all presentations and final tactics• Worked in tandem with Account Service and Production teams on strategic planning for both new and existing clients

Boise, Idaho

Clients: Hewlett-Packard, Idaho Department of Health & Welfare, Jacksons Food Stores, Monsanto, St. Alphonsus Regional Medical Center, Idaho Central Credit Union, Franklin Building Supply, Intermountain Hospital, Western Idaho FairClosed Loop is a marketing and advertising agency in Boise that serves local, regional and national companies.Responsibilities:• Led creative team in the creative, strategic and tactical development/execution of integrated marketing and advertising campaigns, including radio and television broadcast, print ads, direct mail campaigns, and web• Played a key role in developing and writing project proposals for both new and existing clients; co-wrote the RFP that resulted in winning the Idaho Department of Health & Welfare account• Worked with Account Service, Creative, and Media teams to develop and execute brand-building campaigns and product launches

Boise, Idaho

Clients: Hewlett-Packard (U.S. and International), Albertsons, American Residential Services, Expedia Corporate Travel, Compaq, Imation, DellAspen Marketing Services is the largest privately-held marketing agency in the U.S. with over 400 employees in offices nationwide.Responsibilities:• Creative, strategic and tactical development/execution of integrated end-user promotions, reseller programs, direct mail campaigns, customer acquisition programs, employee incentive programs, product collateral and sales tools• Played a key role in developing and writing project proposals for both new and existing clients• Worked with Account Service, Creative, Production and Fulfillment teams to develop direct mail test campaigns designed to identify the most effective means of communication and brand building for future marketing initiatives• Developed strategies to increase response rates of direct mail campaigns, utilizing print, interactive and web microsites to track results thereby improving ROI for each successive campaign

Boise, Idaho

Clients: Hewlett-Packard (U.S. and International), Compaq, InFocus, Imation, Okidata, Seagate, Iomega (U.S. and International), Microsoft, Novell, Metiom, J.R. Simplot Co.Creative Source International, a privately-held agency, was one of the elite technology marketing agencies in the country providing marketing programs for national and international brands across sales channels.Responsibilities:• Creative and strategic development/execution of integrated end-user and reseller promotions, direct mail campaigns, customer acquisition programs, trade shows, P.O.S. materials, sales associate training programs, reseller training and incentive programs • Developed concepts utilizing a variety of media, including print, video, audio, CDs and the web• Worked on international campaigns, writing copy in U.K. English for easy translation• Participated in mid-management meetings to help build teamwork, streamline agency processes and improve morale throughout the company

Chicago

Clients: The Kellogg Company, Jim Beam, Kraft, Kimberly Clark Corp., Borden (Cracker Jack)A small, privately-held agency in downtown Chicago, Davidson Marketing (now Communicator Worldwide) focused on consumer sales promotions and kids marketing primarily for food and package companies.Responsibilities:• Creative and strategic development/execution of sales promotions, P.O.S., on-premise activities and package development• Utilized numerous promotional tactics including sweepstakes, on-pack, near-pack, in-pack, mail-in premiums and contests• Worked closely with agency department heads to develop a “client training program” designed to guide our less-experienced clients on our agency processes and timelines to set realistic expectations upfront

Chicago

Clients: The Coca-Cola Company, Louis Rich, Oscar Mayer, Minute Maid, Stouffer Foods (Red Box and Lean Cuisine), Coors Brewing Company, TGI Friday's, Sears, Kraft, Wendy's, Telesphere CommunicationsFCB is one of the world’s premier marketing and advertising agencies. Originally hired as an intern in 1989 to gain valuable on-site experience, I was quickly brought on full-time as the agency began to experience tremendous growth.Responsibilities:• Creative and strategic development/execution of sales promotions, presentation materials, P.O.S., FSI coupons, premiums and promotion sell-in materials• Utilized numerous promotional tactics including match-and-win, watch-and-win, sweepstakes, on-pack, near-pack and in-pack premiums