Kurt Anderson Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Incorporate industry, client and partner needs into a singular strategy for Product and Engineering execution on the Yahoo DSP.Synthesize market factors like privacy preserving technologies, new audience and measurement modeling techniques and privacy regulation into Yahoo’s global identity and measurement offerings.Author testing constructs to provide advertisers and Yahoo clear understanding of the impact of changes to identity and measurement.Prioritize Yahoo business development efforts across the programmatic ecosystem to provide the mix of integrated partners needed for our advertisers success.Educate our advertising partners as well as internal Yahoo teams on our industry amidst rapid change.

Charlotte, North Carolina, United States

Provide technical consultation and support to clients during the pre and post-sales process. Partner with Sales and Client Services teams to support technical discovery, clearly communicate complex media and data solutions and manage end-to-end implementations to support client needs.Partner with Engineering and Product teams to scope client needs for product strategy. Implement, test and refine product requirements and Engineering releases. Provide direct consultation with clients utilizing new product releases.

Greater Chicago Area

Greater Chicago Area

Provide technical expertise and guidance to Commercial and Engagement teams throughout the sales process participating in the development and delivery of sales pitches, demos, and supporting materials.Act as a technical subject matter expert on best practices, benefits, and capabilities of advanced features, bespoke integrations, and custom solutions to solve unique client challenges.Train MediaMath employees on product features and integrations and relate to unique client objectives and use cases.Co-develop scoping of technical requirements and specifications for custom web-based tools, apps, and solutions to solve unique client challenges.Leverage an in-depth knowledge of the ad tech industry, major competitive differentiators, and objection handling to bring solutions to clients.

Greater Chicago Area

Work directly with clients and agencies to develop personalized solutions utilizing Signal platform and data capabilities to capture first party data, translate into media segmentation and activate programmatically.Build identity resolution solutions, web and mobile segmentation strategies and guide on execution to media or scaling solutions.Develop internal and external education, demos and processes to activate Signal products.Work alongside Product Management, Client Services and Sales to interpret industry and client needs that inform product roadmaps.

Greater Chicago Area

Test and integrate third party software solutions that solve market needs including viewable impression and fraud measurement, first party data collection and activation, short form brand study execution and digital attribution.Serve as strategic lead at Centro for internal software integration of all measurement solutions.Define user stories and work with Centro business development team to integrate process amongst Centro business units.

Greater Chicago Area

Managed recruitment, development and coaching of five Supervisors with overall management of 24 analysts across 6 regional offices.Created and established processes and outputs for analyst teams.Served as internal lead with Sales, Account Management, Marketing, Product and Business Development teams across company providing education, collateral and feature guidance.Centro ranked #1 on Crain's “Best Places to Work” list four years in a row! (2010-2014)

Flawlessly execute digital ad campaigns on behalf of Centro's clients--both regional and national. Provide direct analytical support to multiple regional sales teams and clients.Lead and coach team of Campaign Analysts.Strategize and execute for select client base focusing on client direct relationships and political campaigns. Establish and roll out client based outputs focusing on KPI’s and direct client need.Serve as departmental liaison to other Centro departments.Recruit, hire and train new members of team.Crain’s Chicago Business has ranked Centro, LLC #1 on its “Best Places to Work 2011 and 2012” list.

Greater Chicago Area

Flawlessly execute online ad campaigns on behalf of Centro's clients--both regional and national.Ensure fulfillment of ad campaigns as well as optimize campaigns based on many data targets and success metrics. Provide direct analytical support to clients by way of enhanced reporting outputs.Assist Centro Finance team with client and publisher billing process.Created and leading training efforts for Analyst team.

Analyze all traffic to the Apartments.com site and provide insight to marketing partners on performance and strategy using major web analytics toolsPrepare monthly business intelligence reports for over 500 Apartments.com staff members.Provide ad-hoc analysis to support national sales staff and inside sales efforts through national distribution dealsPrepare daily business intelligence reports and offer insight for all senior management on a multitude of Apartments.com operations channels.

Ad-hoc analysis of Internet Marketing Efforts, Analyze SEM/SEO campaigns for Apartments.com Rentalhomesplus.com and Apartmentsplus.com

Msimc, Integrated Marketing Communications

B.S, Marketing

Activities and Societies: Marketing Society, National Marketing Honor Society, National Deans List, Canisius College Deans List (2003,2006)