Kurt Edwards Email & Phone Number

Australia

Australia

Australia

Working as a business and marketing consultant for a range of organizations across APAC. From manufacturing start up's to well established businesses in FMCG, Property Management and Retail.Key Responsibilties: ● Lead sales and manage sales pipeline, new business development, client mapping and engagement Lead sales and manage sales pipeline, new business development, client mapping and engagement pitch.● Key contact for both initial set-up and ongoing contract. ● Identify, integrate and be accountable for third-party specialists utilised within engagements. ● Lead overall strategy from strategy to implementation. o Goal alignment and mission statements o Core competency and gap analyses. o Value proposition refinement. o Current and future customer segmentation and business development. o Critical milestones building and alignment. o Business planning o Sales and Marketing planning and execution. o Key measures of success. o Lead change management both internally and externally

Gold Coast, Queensland, Australia

Key Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share of Market, Share of Segment & revenue ● Management of existing Franchisee network and sourcing new business through the expansion of the network via acquisition or greenfield sites ● Liaising with 5 tobacco manufacturers to negotiate the best trading terms, discounts and promotions for the Freechoice network ● Management of 10 Key account relationships including national accounts BWS (endeavour) & PUMA energy, o Daily volume delivery o Core ranging maintenance o Pricing Promotion and Ticketingo New store development and merchandising o Trading Term and Contract negotiationso Business planning and review sessions o Management of procurement process for hardware and POS

Tokyo, Japan

As head of the Marketing Activation function for North Asia I was responsible for planning, development and execution of all marketing campaigns within Japan and Korea with a specific focus on Next Generation Products. I was a permanent member of the executive leadership Team with a team of 100+ employees across Japan and KoreaKey Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share, Profit, Revenue, Cash Flow and Staff Turnover ● Accurate and Timely reporting in line with the S&OP planning cycle ● Manage the delivery of all trade and brand initiatives across available consumer touchpoints● Regularly review performance vs targets ensuring alignment within and above market.

South Korea

As Head of Business Development, I was responsible for the execution of all trade marketing initiatives within South Korea. The expansive role included all responsibilities from planning through to in store execution and required a large amount of stakeholder engagement both internally and externally.Key Responsibilities: ● Accurate and timely delivery of monthly volume forecasting, demand planning, sales targets and cycle objectives for all end markers within the region.●Development of engaging campaign plans to drive awareness of key brand and trade initiatives within Key account and independent trade.●Management of third-party agencies and vendors to ensure on time in full delivery of marketing collateral and sales rep toolkits.●Manage team performance through the setting and reviewing of clear performance objectives, ensuring ongoing coaching for continuous improvement and talent retention.

Sydney, New South Wales, Australia

As head of National Sales, I was responsible for the management, leadership and development of the 200+ BAT national field team, ensuring OTIF delivery of all marketing activities and excellence of execution at POS. The role also included management of the BAT tele-sales operation ensuring volume targets were achieved and customer satisfaction measures were maintained. Key Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share, Profit, Revenue & Cash Flow ● Accurate and Timely reporting in line with the S&OP planning cycle ● Manage the delivery of all trade and brand initiatives across available consumer touchpoints

Brisbane, Queensland, Australia

As State Manager I was responsible for the delivery of all trade marketing activity in QLD and Northern NSW including delivery of state Volume, Share and Profit contribution. maintaining strong relationships with local key customers including SPAR, Freechoice, Metcash and PUMA was integral to the role as was the leadership, development and safety of the 50+ employees working from the QLD office.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Perth, Western Australia, Australia