I am a senior Sales Director, Marketeer, Project Manager, Regional Manager and People Leader with a diverse background, including Trade Marketing, Customer Management, Business Development Management, Brand and Portfolio Management and Strategy, and P&L delivery. Having developed and executed across large, complex and highly competitive landscapes locally and nationally within Australia and Internationally across North Asia including Executive Leadership Roles in South Korea and Japan. I have led and delivered new and existing business growth initiatives and efficiency programs across markets and functions with and through people. I have also conducted significant transformations in the people space focusing on engagement, diversity, and inclusion. My key strengths include people leadership (teams of 100+), coaching and business transformation, stakeholder and business unit management, new business development financial management, project management, influencing across all levels, effective communication, and setting and delivering on set objectives.
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Founder And Lead ConsultantCm PerfectAustralia
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Business Development ManagerDuratec Sep 2024 - PresentAustralia -
Head ConsultantCm Perfect Solutions Apr 2021 - PresentAustraliaWorking as a business and marketing consultant for a range of organizations across APAC. From manufacturing start up's to well established businesses in FMCG, Property Management and Retail.Key Responsibilties: ● Lead sales and manage sales pipeline, new business development, client mapping and engagement Lead sales and manage sales pipeline, new business development, client mapping and engagement pitch.● Key contact for both initial set-up and ongoing contract. ● Identify, integrate and be accountable for third-party specialists utilised within engagements. ● Lead overall strategy from strategy to implementation. o Goal alignment and mission statements o Core competency and gap analyses. o Value proposition refinement. o Current and future customer segmentation and business development. o Critical milestones building and alignment. o Business planning o Sales and Marketing planning and execution. o Key measures of success. o Lead change management both internally and externally
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Head Of Franchise & Key AccountsFree Choice Oct 2020 - Mar 2021Gold Coast, Queensland, AustraliaKey Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share of Market, Share of Segment & revenue ● Management of existing Franchisee network and sourcing new business through the expansion of the network via acquisition or greenfield sites ● Liaising with 5 tobacco manufacturers to negotiate the best trading terms, discounts and promotions for the Freechoice network ● Management of 10 Key account relationships including national accounts BWS (endeavour) & PUMA energy, o Daily volume delivery o Core ranging maintenance o Pricing Promotion and Ticketingo New store development and merchandising o Trading Term and Contract negotiationso Business planning and review sessions o Management of procurement process for hardware and POS -
Area Head Of Marketing Activation North AsiaBat Apr 2019 - Dec 2019Tokyo, JapanAs head of the Marketing Activation function for North Asia I was responsible for planning, development and execution of all marketing campaigns within Japan and Korea with a specific focus on Next Generation Products. I was a permanent member of the executive leadership Team with a team of 100+ employees across Japan and KoreaKey Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share, Profit, Revenue, Cash Flow and Staff Turnover ● Accurate and Timely reporting in line with the S&OP planning cycle ● Manage the delivery of all trade and brand initiatives across available consumer touchpoints● Regularly review performance vs targets ensuring alignment within and above market. -
Head Of Business DevelopmentBat Jan 2016 - Mar 2019South KoreaAs Head of Business Development, I was responsible for the execution of all trade marketing initiatives within South Korea. The expansive role included all responsibilities from planning through to in store execution and required a large amount of stakeholder engagement both internally and externally.Key Responsibilities: ● Accurate and timely delivery of monthly volume forecasting, demand planning, sales targets and cycle objectives for all end markers within the region.●Development of engaging campaign plans to drive awareness of key brand and trade initiatives within Key account and independent trade.●Management of third-party agencies and vendors to ensure on time in full delivery of marketing collateral and sales rep toolkits.●Manage team performance through the setting and reviewing of clear performance objectives, ensuring ongoing coaching for continuous improvement and talent retention.
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Head Of National SalesBat Apr 2014 - Jan 2016Sydney, New South Wales, AustraliaAs head of National Sales, I was responsible for the management, leadership and development of the 200+ BAT national field team, ensuring OTIF delivery of all marketing activities and excellence of execution at POS. The role also included management of the BAT tele-sales operation ensuring volume targets were achieved and customer satisfaction measures were maintained. Key Responsibilities: ● Ensure delivery of key KPI’s – Volume, Share, Profit, Revenue & Cash Flow ● Accurate and Timely reporting in line with the S&OP planning cycle ● Manage the delivery of all trade and brand initiatives across available consumer touchpoints
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State ManagerBat Jun 2012 - Apr 2014Brisbane, Queensland, AustraliaAs State Manager I was responsible for the delivery of all trade marketing activity in QLD and Northern NSW including delivery of state Volume, Share and Profit contribution. maintaining strong relationships with local key customers including SPAR, Freechoice, Metcash and PUMA was integral to the role as was the leadership, development and safety of the 50+ employees working from the QLD office.
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Project ManagerBat Apr 2011 - May 2012Sydney, New South Wales, Australia
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Key Account ExecutiveBat Jan 2009 - Mar 2011Sydney, New South Wales, Australia
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Area ManagerBat May 2007 - Dec 2008Sydney, New South Wales, Australia
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Trade RepresentativeBat Feb 2006 - Apr 2007Perth, Western Australia, Australia
Kurt Edwards Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Kurt Edwards
What company does Kurt Edwards work for?
Kurt Edwards works for Cm Perfect
What is Kurt Edwards's role at the current company?
Kurt Edwards's current role is Founder and Lead Consultant.
What schools did Kurt Edwards attend?
Kurt Edwards attended Edith Cowan University.
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