• Developed CEO thought leadership articles, website content and innovative branding. • Directed multi-channel branding and content strategies to increase consumer loyalty and engagement by developing digital campaigns that supported marketing initiatives.

Key Successes – Elevated the “what’s in it for them” client experience by engaging in transparent conversations with clear expectations, generating an 82% conversion rate and 98% satisfaction score. • Boosted corporate image to a new, sophisticated level by co-rebranding content and look & feel.• Revamped business systems with digital contracts, online payments, online payroll and digital timekeeping. Supervised team, contractors and auditors. Directed asset purchases and contracts.• Directed complex processes to open a Washington state branch office, with services offered across state lines into Idaho, including dual state licensing, permits, workers’ comp and taxes. • Developed policy & culture handbooks, guidelines, procedures, marketing materials and surveys.

Key Successes – Using Six Sigma Black Belt methods, revamped a marketplace website’s e-commerce marketing content updating process with metrics projected to save $160,000 in rework costs.• Directed multi-channel branding and content strategies to increase consumer loyalty and engagement by developing digital campaigns that supported marketing initiatives. • Developed CEO thought leadership articles, website content and innovative branding.

Key Successes – Created multi-platform digital media campaigns that more than doubled a client's membership – from 10K to 22K – 7 months ahead of schedule.• Developed multi-channel content strategies, developed content plans, editorial calendars, brand platforms, thought leadership articles, web content, press releases, blogs and social media.• Collaborated with UX/UI and development teams to create digital media, websites, email campaigns, ads, infographics and videos. Supervised and mentored creative writing team.

Key Successes – Rebranded 3 divisions of a custom furniture design company and increased revenue by 42% through innovative digital media campaigns and process improvement.• Developed multi-channel strategic plans that drove high levels of audience engagement to support lead generation and sales goals. Collaborated with field level marketing.• Directed creation and developed branding and marketing content for websites, logos, signage and collateral. Shot product photography. Directed designers and agency writers.

Key Successes – Saved 55% in costs while transforming highly technical product information into targeted brand messaging, published in 11 million syndicated million newspapers and on digital media.• Collaborated with product engineers and designers to assimilate jargon and technological terminology into user-friendly content to effectively market electronic and video products.• Collaborated with graphic designers and photographers to produce effective brand messaging for high-end advertising inserts and product packaging. Directed freelance writing team.

Key Successes – Developed content for 5 medical campuses, 11 branded medical programs and 14 annual fundraising events that raised 7.7 million dollars to fund life-saving programs and technology. • Directed collaborative teams to strategically plan, develop themes, write content and coordinate the production of 55+ pieces of collateral per fundraising event. Managed writing team.• Directed, interviewed, authored and led the creative collateral production for 5 medical campuses and 11 branded medical programs to increase financial donations.

Directed and created the branding and cross-channel marketing efforts for a variety of freelance clients, ranging from healthcare to electronics.

Key Successes – Co-created new regionally-redesigned newsletter, San Diego Pulse, lauded by CEO George Halvorson and implemented as national standard.• Directed, wrote content, edited, photographed and designed internal publications and websites, and increased hard-copy subscriptions by 40%, from 5,000 to 7,000.• Managed and supervised writers and designers. Edited submitted content. • Chair of Labor-Management Partnership Strategic Communications Planning Team.• Developed content and directed filming of special interest topics and award recipients.• Created department strategic communications plans, educated staff on new brand standards, and co-created and enforced new signage/collateral posting policy.

Key Successes - Accomplished 188% of advertising sales goal through aggressive marketing management. • Directed marketing and development of new newspaper and directory advertising accounts.• Developed, created, marketed and published 5 new special newspaper advertisement sections.• Managed and supervised designers and freelance writers. • Directed the creation of new ads and promotional sales materials.• Managed circulation accounts for 32,000 paid subscribers – San Diego’s third largest.

Key Successes - Planned, interviewed, authored, photographed and designed award-winning wartime publications in support of Operation Desert Storm.• Supervised, directed, planned, assigned, interviewed, authored, edited, photographed and designed weekly award-winning overseas base publications for internal and external audiences.• Mediated between base officials, residents, civic leaders, and local and international media as crisis management community liaison to substantiate and resolve community concerns.• Directed and conducted more than 360 major command‐endorsed special events including base tours, distinguished visitor and civic leader tours, ROTC and student tours, private tours for ‘December 7th, 1941 Survivors’, cultural entertainment, military band performances, speaker’s bureau, community drives, tournaments, luncheons, civic leader dinners and awards banquets.• Contributed photographic support for creation of official Operation Desert Storm lithographs and artwork.• Assisted as base liaison to the United States Embassy in Saudi Arabia to mediate concerns and cover official events.United States Air Force Awards• Below‐the‐Zone Accelerated Rank Promotion by Special Review Board• Pacific Air Forces Feature Journalist of the Year• Pacific Air Forces Military Life Photographer of the Year• Airman of the Quarter, Mission Support Squadron• Airman of the Year, Mission Support Squadron• Air Force Commendation Medal for Public Affairs Service Excellence (twice)• Air Force Outstanding Unit Award for Public Affairs Team Excellence (twice)• Southwest Asia Service Medal (Operation Desert Storm)• Air Force Good Conduct Medal• National Defense Service Medal• Air Force Longevity Service Award• Air Force Overseas Long Tour Award (twice)