Kurt Miller Email & Phone Number

Denver, Co, Us

Boulder, Colorado, Us

163% growth in MRR175% growth in email subscriptions98% growth in social following82% growth in monthly website traffic18% improvement in website conversion rate

Boulder, Colorado, Us

Westminster, Colorado, Us

Led Rep’s Marketing Department through a phase of unprecedented growth amidst a pandemic-led boom in home gym equipment sales. This role reported to the President as the primary stakeholder for revenue growth in the business. Oversaw all customer-facing elements of the Rep business including content marketing, advertising, SEO, email and eCommerce.• Directed marketing efforts behind 175%+ ($50M) growth in annual revenue during my tenure.• Grew email subscriptions by 122% (33K) and social following by 190% (76K) through creative affiliate and influencer partnerships with a goal to build a marketing list with longevity beyond the pandemic.• Measured traffic and variability at each stage of the marketing funnel in order to report leading indicators of company performance to the executive team.• Maintained detailed awareness of the customer perspective and experience by monitoring social channels, affiliate feedback and product reviews in order to guide a tailored and nimble marketing strategy.• Built brand identity through ideation and execution of creative concepts with on-staff designer/photographer and videographer with a goal of growing awareness, CLTV and advocacy.• Identified, built and fostered affiliate relationships to support a comprehensive SEO strategy that generated an outsized percentage of new customer traffic.• Coordinated with Engineering Director and Product Line Managers to develop expert-level product knowledge, track purchase order arrival dates and develop marketing launch strategy, pricing and visual assets for new products.• Managed external paid media agency with budget and strategy oversight to drive optimal ROI through digital advertising.

Denver, Colorado, Us

Founded and lead a growing team of elite programmatic campaign managers with a goal to facilitate revenue growth and retention of top tier accounts while providing best in class performance and execution.· Successes included double-digit quarterly increases in revenue and a high retention rate (97%+) on a portfolio of accounts representing over $50 million in annual revenue.· Mentored team members on communication, campaign management, strategic thinking and optimization tactics that drive campaign success.· Identified, developed and implemented technology and products necessary to grow business and maintain product differentiation in a competitive industry.· Partnered with Product teams to maintain a cohesive sales strategy, product stack and operational training. Spearheaded key programmatic product launches that are primary revenue drivers for the business.· Coordinated with VPs of Ad Operations and Strategic Sales to build and support a growth pipeline while managing to a budget to ensure optimal alignment of Ops resources with ad revenue.· Fulfilled RFPs and sales requests with product expertise in advanced programmatic and cross-channel marketing strategies.· Lead a task force of senior managers focused on improving company culture and employee engagement.

Denver, Colorado, Us

Managed digital campaigns with a focus on acquisition, growth and retention of Adtaxi’s highest priority clients, providing top quality support and strategic consulting.· Personally trafficked, managed and reported on campaigns representing $6 million in revenue annually, primarily utilizing The Trade Desk, AppNexus, Google AdWords, DFP and TubeMogul.· Evaluated advertiser goals, market position and expectations while working with digital sales specialists to construct a tailored digital strategy.· Built campaign infrastructure to track and report any relevant user interaction with an advertiser site employing an advanced understanding of tag management solutions including javascript, data layers and event-binding.· Extended optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month.· Responsible for meeting all sales support needs including timely reporting, as well as tracking and re-strategizing under-performing campaigns.· Prioritized tasks, learned and adapted quickly in an ever-changing and fast-growing startup environment

Denver, Colorado, Us

Denver, Colorado, Us

Boulder, Co, Us

· Designed advertisements to be distributed across a variety of media including digital display, email and print in an extremely fast-paced and deadline-based environment· Communicated with local and national accounts daily in order to effectively satisfy design requirements.· Independently coordinated and compiled several monthly publications

Sydney, Nsw, Au

Berwyn, Pennsylvania, Us

Bachelor Of Arts (B.A.), Architectural Studies

Education record