Kushal Rathi Email & Phone Number

• Managed product development and customer interaction for AI solutions in social media management at Sprinklr Social.
• Implemented innovative strategies to streamline brand interactions and improve customer experience.
• Successfully launched new product features to enhance social media management capabilities and drive brand engagement.

• 180 Degrees Consulting is the world’s largest consultancy for non-profits & social enterprises.
• Led consulting projects with NGOs and Social Startups like Seekho, Eddison Wordplay, Orbis Expeditions, Safe Children and Thinkerbell Labs to accelerate growth and maximize impact.
• Developed strategic GTM plans and implemented marketing campaigns to drive awareness and engagement for socially conscious organizations.
• Collaborated with cross-functional teams to deliver high-quality consulting services and achieve project milestones.Email at: krathi@180dc.org for associations, projects and queries!

Goa, India

Bangalore Urban, Karnataka, India

• Worked on building a Smart Banking Solution for Small and Medium Enterprises.
• Enhanced user engagement by 10% and monthly transactions by 15% through innovative features.
• Developed a product innovation roadmap based on user research and surveys.
• Led sprint planning, maintained PRDs, executed marketing plans, and monitored KPIs for growth.

Mumbai, Maharashtra, India

• Goodera helps companies scale their corporate social responsibility (CSR) efforts and social impact. More like Airbnb of employee volunteering by engaging every workplace with volunteering experiences
• Collaborated with the SMM Core team to enhance media presence, doubling weekly outreach on various platforms.
• Managed Marketing and Publicity for KarmaSummit 2020, featuring Nobel laureates,CXOs, CSR and HR leaders as the panelist and over 3000 participants from 40 countries.

Pune, Maharashtra

• Pepper Content is a content marketing platform that connects businesses with content creators and provides tools to help marketers create, manage, and measure content.
• Conducted in-depth research on potential clients to identify key decision-makers and opportunities for business growth.
• Curated engaging marketing and publicity campaigns for Pepper Content's Twitter, LinkedIn, and Instagram handles, increasing brand visibility and engagement.
• Organized and maintained a database for targeted marketing campaigns, ensuring accurate and up-to-date information for effective outreach.

• Center for Entrepreneurial Leadership (CEL) helps entrepreneurs and aspiring entrepreneurs develop their skills and to start or grow their businesses.
• Mentored students and facilitated ideation sessions to develop elementary business plans, conduct market research, and define GTM strategies.
• Collaborated with founders/CEOs to organize webinars with 1000+ attendees, fostering a vibrant startup culture on-campus.

Goa, India

• Abhigyaan is a student-run organization at BITS Pilani, Goa that aims to educate underprivileged people and promote the goal of "Education For All"
• Actively taught underprivileged children and campus workers, empowering them with knowledge and skills to enhance their lives.
• Managed online media presence for Abhigyaan, resulting in a significant increase in social media outreach.
• Doubled the number of followers on social media handles and facilitated numerous online collaborations & successful online events to engage the audience and promote brand awareness.

Goa

• BITSMUN Goa is one of the oldest and most prestigious Model United Nations in the country.
• Managed publicity for BITSMUN Goa through online media platforms.
• Led a team of 20 students for collaborations with various organizations.
• Secured sponsorships from companies to raise funds for the event.

Goa

• Managed media collaborations for annual fests at BITS Pilani Goa Campus, securing partnerships with top companies.
• Conceptualized and executed marketing integrations for over 50 companies, including Viacom18 and Sony.
• Generated a sponsorship of 2.5 Lac from various sponsors.

• Managed onfest work during BITS Goa’s annual cultural fest, including events like YouTube Conclave and Under25 Conclave.
• Handled media presence with creative tasks to increase outreach and engagement.
• Collaborated with a panel of 8 famous YouTubers for successful event execution.