Kutay Yapar Email & Phone Number

İstanbul, İstanbul, Tr

Estonia

▫️Conducted competitive analysis and developed a detailed go-to-market strategy (pricing strategy, product features, brand messages etc.) and developed a comprehensive brand strategy to elevate Korvo's positioning in the market.▫️Defined resource needs and started recruiting efforts to assemble the growth team▫️Established a streamlined campaign naming structure, defined web tracking events, and implemented Google Tag Manager to ensure seamless tracking throughout the full funnel▫️Created and optimized ads on Google, Meta, LinkedIn▫️Executed A/B tests on the website utilizing Google Optimize, resulting in improved conversion rates

London, England, United Kingdom

▫️Led the development of the growth team, overseeing hiring efforts, creating detailed roadmaps, and establishing measurable metrics with dashboards to track success.▫️Crafted both short and long-term SEO roadmaps encompassing keyword strategies, page infrastructures, and design enhancements, resulting in a remarkable 2x surge in organic traffic within a six-month period.▫️Planned, executed a referral engine with Product Team, boosting user acquisition and enhancing brand advocacy among existing users.▫️Collaborated closely with the sales team, optimizing Twitter & LinkedIn campaigns, and driving revenue growth while achieving significant B2B lead generation and community growth.▫️Implemented website improvements, such as CTA testing, talent testimonials addition, and creating FAQ sections to enhance user experience, engagement and increase conversion rates.

Istanbul, Turkey

▫️ Created, optimized paid social ads (Meta, Twitter, TikTok etc.) for 3 brands across 8 EMEA countries. ▫️ Led social media & content team of 7 people ▫️ Developed dashboards and refined reports and analytics for paid campaigns and content performance▫️ Collaborated with the product team as Product Marketing Manager, managing projects for landing page conversion optimization▫️ Responsible from employee branding activities collaborated with HR team (creating career pages, running paid recruitment campaigns, creating testimonial videos etc.) ▫️ Worked with multiple affiliate networks to acquire new users for mobile appsManaged email marketing campaigns from creation to analysis and optimization, leading to increased engagement and revenue▫️ Collaborated with influencers to execute successful app install campaignsImplemented effective online and offline campaigns to generate B2B leads for service providers

Istanbul, Turkey

▫️ Managed all digital marketing campaigns across various paid social channels, including Facebook, Instagram, Twitter, Pinterest, and TikTok for Armut's 3 brands in 8 EMEA countries.▫️ Collaborated closely with the HR team, contributing to employee branding efforts and creating ▫️ compelling testimonial videos.▫️ Coordinated with the design team to execute impactful offline ad campaigns, including billboards, truck wearings, and wall advertisements.▫️ Authored the scenario for Armut's compelling TV advertisement in 2020.▫️ Conducted A/B/n tests on Google Optimize, paid social ads, and email marketing channels to optimize conversion rates and improve the CAC/LTV ratio.▫️ Monitored daily, weekly, and monthly budgets while providing performance reports, including CAC, LTV, and payback analysis, for effective campaign management

Istanbul, Turkey

▫️ Led and managed all aspects of Armut's moving service brand, "Rahat Taşın," including PR, performance marketing, brand management, and content management.▫️ Successfully established Rahat Taşın's Blog, initiating a consistent flow of content and significantly boosting organic traffic.▫️ Collaborated closely with the HR team, actively contributing to the creation of the company's career page, running talent acquisition ads, and preparing online and offline recruitment materials.▫️ Played a key role in Armut's international expansion, conducting thorough research and overseeing the localization process of Armut's apps and website for 7 newly launched countries, working closely with translators.▫️ Effectively tracked daily, weekly, and monthly budgets and provided performance reports, analyzing metrics such as CAC, LTV, and payback analysis for optimal campaign management.

Istanbul, Turkey

▫️ Managed the blog renewal project, successfully migrating from hard-coded infrastructure to Squarespace, resulting in an improved user experience and easier management.▫️ Established and managed a content team of freelancers to ensure a steady flow of high-quality content.▫️ Led social media management efforts, including content calendar creation, collaboration with designers, and analysis to enhance content performance.▫️ Crafted compelling ad copies for social and search ads, driving increased engagement and conversions

Education record

Bachelor’S Degree

Education record