Daria Kuznetsova Email & Phone Number

Paris, Fr

Moscow, Moscow City, Russia

- Led the development of integrated marketing plans to enhance ‘THE ULTIMA WORLD’ brand equity, accelerate key brand metrics, and drive a measurable increase in sales- Managed and optimized consumer-centric omnichannel marketing campaigns for Brokerage, Asset Management, Structured Products, and Private Equity, ensuring brand consistency, high-quality standards, and DIFC compliance across all communication channels- Implemented targeted marketing communication strategies for 'THE ULTIMA WORLD - Wealth Management Platform,' successfully engaging high-net-worth clients in Dubai and expanding market reach- Conducted comprehensive competitor brand analysis, delivering actionable insights for rebranding, strengthening ‘THE ULTIMA WORLD’ brand positioning- Fully Supported the launch of a new Advisory Brokerage product through email marketing, social media posts, landing pages, and sales scripts, ensuring alignment with brand values and customer needsUsed Jira, Confluence, Nielsen, BODR, Figma, Qualtrics, Adobe, and AI tools

Santa Clara, California, United States

- Developed and executed marketing communication strategies, campaigns and content that built and maintained a strong product portfolio for the Peripheral (Endovascular) Interventions business, and supported its commercialization- Managed the development of marketing assets and promotional materials (from the “creative brief” to deploying them into a proper communication channel)- Directed vendors ( graphic designers, copywriters, and video creators) to incorporate ideas, marketing objectives, and budgets during the creation to ensure high-quality production and timely project completion- Monitored the implementation of defined strategic objectives; analyzed market trends and regulatory changes; identified opportunities and new competitive advantages to determine actions that would ensure the achievement of defined commercial and financial goals- Took responsibility for promoting the Abbott brand, ensuring that projects and marketing assets align with corporate brand standardsChannels : Website, Social Media (LinkedIn, Twitter), Media Buy, Email Nurture, Print Ads Producs: Thrombectomy Systems, Guide Wires, Vascular Plugs, Embolic Protection Systems, Vessel Closure devices

University Of New Hampshire, Peter T. Paul College Of Business And Economics, Durham, Nh

- Built and managed a team of 6 people to advance the iWorx’s brand and improve its overall brand perception- Conducted primary marketing research through surveys, interviews, and focus groups to gain a deeper understanding of iWorx's brand perception and utilized this information to create a brand strategy - Conducted secondary marketing research on iWorx's competitors using Semrush, LinkedIn and SWOT analysis to identify competitive advantages and disadvantages and pain point to reveal iWorx’s growth opportunities - Performed SEO audit of iWorx's website to optimize its functionality and align with the brand strategy objectives - Managed iWork's branding in the digital space (website, LinkedIn) by ensuring consistent brand voice, correct visuals, positive UX

Boston, Massachusetts, United States

- Created digital ads, print ads for real estate companies - Collaborated closely with the marketing department to provide comprehensive support for their needs

University Of New Hampshire

- Built brand awareness through content marketing, leveraging Instagram and Facebook platforms, and Campus Events as lead generators - Analyzed inventory from the last 5 years to create a new product line with the highest ROI- Increased CLV (customer lifetime value), through implementing a 'brand persona' into customer service

Russian Federation/ Durham,Nh

- Founded a company specializing in custom art and clothing designs (B2C)- Designed products, established supplier relationships, managed finances, and controlled brand management (logo, color schemes, font, brand voice, content)- Created an e-commerce website and developed a social media presence on platforms such as Instagram and TikTok to generate leads- Leveraged various digital marketing tools and platforms, including Google Ads, Google Analytics, Google Trends, social media advertising (Instagram, TikTok), Hotjar, HubSpot, Hootsuite, WIX, Tilda- Ensured that 'Pavlov's dog' capitalized on the emotional connection between a product and the consumer by telling a right story to the right audience (market segmentation)

Utah, United States

- Created graphic designs for USA Nordic Combine’s digital ads and print materials- Generated content for Eblast, website and Instagram- Employed and utilized Microsoft Office Suite, Adobe Creative Suite, SWOT analysis, perceptual map, and segmentation. Participated in building marketing strategy for long term goals

Master Of Business Administration - Mba, Master Of Business Administration With Marketing Management Concentration

Activities and Societies: Group Leader for "Marketing Management" Project -Member of 'American Marketing Association' -Member of SFBU AI.

Bachelor Of Science, Business Administration - Bba, Marketing

Full Tuition Scholarship – NCAA Division 1 Women’s Ski Team - 15-25 hours of practice per week during the fall semester - 10-15 hours.

Bachelor'S Degree, Freshman

Full Tuition Scholarship – NCAA Division 1 Women’s Ski Team