The High Road Agency is a full-service digital marketing solutions firm based in East Tennessee. Our mission is to take marketing to the next level and create a two-way conversation with your brand. ● Develop and maintain an overall content strategy for voice and style of digital programs● Establish processes for, manage and execute continuing content projects with templates and editorial calendars● Produce quality copy that incorporates most effective practices for digital use● Partner with the design team to create an interplay between textual and visual elements● Collaborate with the internal team and actively participate in project meetings● Track and monitor performance for all digital content projects● Bring ideas and creative material for content, promotions, contests, blogs, etc.● Contribute to social journalism efforts for event and festival social media.

• Planning, organizing, and executing community outreach activities, non-profit benefits, and promotional store events.• Evaluating company mission and desired impact to determine successful community involvement by working with established budgets for event and donation requests.• Developing and maintaining positive social and media relations to establish community partnerships through networking and participating in community events while creating customer loyalty and increasing sales by determining goals to support growing the community.• Utilizing social media to promote company brand, special events, and featured products, programs, and coupons while developing online relationships. • Maintaining office operations to include email and telephone communication, scheduling, filing, departmental product ordering, and weekly activity reports. • Establishing and maintaining team member relations while working closely with department managers to execute successful events and outreach.

• Responsible for establishing and maintaining client relations through personal visits, site inspections, and telephone communication.• Promoted sales for guest rooms and meeting rooms, and established group sales contracts.• Maintained office operations to include telephone communication, proposal and contract preparation, filing system, product ordering, and weekly and monthly revenue reports.• Assisted in establishing annual departmental budgets for sales.• Established and maintained employee and community relations with local hoteliers and local organizations through networking events.

• Responsible for all banquet sales to include consultation on food and beverage, setup and aesthetic details, and negotiating budgetary requirements.• Developed and maintained client relations through telephone communication, site visits, and office visits. • Maintained office operations to include telephone communication, proposal and contract preparation, filing system, and monthly revenue reports.• Assisted in establishing annual departmental budgets for Sales and Marketing as well as Food and Beverage.• Created wedding packages, menu packages, and holiday promotional packages based on local market research.• Maintained close relationships with the Executive Chef to ensure food quality and the Guest Services Director to confirm sleeping room requirements as well as communicated with all department heads to provide guest satisfaction.