Kevin Castañeda Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Secaucus, New Jersey

• Identified elements and potential storylines from NBA live games and tentpole events throughout the season• Created content targeted for NBA social and digital platforms including video, photo and graphics editing, and written content• Curated and published video, photo, statistical, and editorial content for all NBA social and digital platforms• Researched and participated in brainstorming of new content ideas for NBA platforms • Generated and analyzed monthly social media reports• Created content plans centered for @NBAKicks handles on Instagram and Twitter• Helped grow following on NBAKicks handle• Assisted in managing content publishing on a nightly basis• Managed nightly publishing on NBA Highlights Snapchat show• Produced and gather content on-site from live NBA games

Secaucus, New Jersey

• Troubleshoot technical issues with NBA products such as NBA League Pass and the NBA app (domestic and international versions)• Provide insight and feedback on what could be improved on NBA apps and websites• Document and escalate product issues relating to the consumer experience of all digital products• Edit content that populates on apps and connected devices with Content Management Systems (CMS) and WordPress• Import game and event details into Game Management Systems (GMS) • Collaborate with third parties such as Turner and Endeavor to provide the best possible product to consumers• Create live streams for G-League and WNBA along with appropriate captions• Work with multiple internal departments such as Statistics, Content, and Technical Operations• Research new digital technologies to support new innovation opportunities for NBA, WNBA, G-League and 2K League• Identify product design flaws and report to product development teams for evaluation• Monitor social media channels to report feedback from fans relating to NBA products

New York, New York

• Developed multiple targeted media lists across a variety of client industries• Researched and pitched media opportunities to clients and account team members• Monitored for media coverage and developed client-ready recaps• Created monthly and daily client reports• Generated and analyzed monthly social media reports• Created social posts across multiple industries including consumer and financial• Drafted media briefing documents for clients ahead of media interviews

Roselle, New Jersey

• Created new youth mentoring program• Mentored youth ages 8-16• Matched skills of clients to employers with job openings• Coordinated visits to correctional facilities• Made promotional flyers for related programs

Union, New Jersey

• Created and maintained target media lists for the education industry• Interviewed over 25 members of Kean University for related stories• Managed and updated Kean News website on a weekly basis• Developed strategic social media posts for Kean University accounts (Snapchat and Instagram)• Created “Day of Graduating Student” Instagram stories

Union, New Jersey

• Managed campus tour assignments and trained tour guide team• Aided in planning and organized admissions’ events for over 4,000 people• Led campus tours and provided outstanding customer service and general information to prospective students, families, guests, and staff• Performed administrative duties including data entry, and answering multi-line phones• Created master schedules for over 70 faculty members and staff

• Wrote stories and analysis on Brooklyn Nets of the National Basketball Association• Published content using WordPress• Analyzed statistics and provided recommendations• Pitched potential stories to team members and editors of ‘Nothin’ but Nets’