Kevin Reyes Email & Phone Number

As a dynamic and creative Community Engagement Specialist, I bring innovation and energy to the creation of engaging digital content, while building strong connections within the ever-growing Go Overseas community. I actively test and implement marketing strategies that draw in prospective travelers, encourage return visits, and boost brand awareness through impactful content marketing.I’m passionate about crafting inspiring videos that capture the excitement of studying abroad, as well as highlighting unique, real-life travel stories from our community. I guide our audience toward discovering the programs of their dreams, helping them embark on perspective-changing journeys.In my role, I continuously expand my skills in digital marketing, communication, and design, all while inspiring our community to explore life-changing travel opportunities.Responsibilities:1. Content CreationCreate engaging email, on-site, and social media content, including short-form videos for Instagram and TikTok that reflect the Go Overseas brand.Write engaging copy across social media channels.Film videos for community members, supporting special campaigns like the USA Gap Year Fairs and country campaigns.Create infographics and marketing materials using templates.Monitor and analyze content performance.Oversee the marketing calendar.2. Community-BuildingConnect with community members to highlight and showcase travel stories.Respond to community questions via emails and DMs on social media.Complete community-focused content dailies.Travel and create content at community events, when needed.Optionally assist with producing in-person or virtual community events.3. Brand DevelopmentAssist with brand development and revamping templates for use across social media, email, print, and blog posts.Offer input on brand strategy and user research to inform marketing & UX strategies.Stay up-to-date with market and industry trends to ensure content remains fresh and relevant.

Worldwide

Social Media Portfolio: https://www.canva.com/design/DAF_3rjNMRU/H7ks7gApF8szC30FoGm0VQ/view?utm_content=DAF_3rjNMRU&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=GTYPKGjtZg• Grew TikTok and Instagram audience by +2.5% organically, achieving 375k views and 8.7k interactions in 90 days by producing engaging, culturally resonant content for 15k+ followers.• Crafted a strategic social media presence that connects first-gen Latino and queer audiences, leveraging cultural insights and research to inspire travel, health, and empowerment across multiple platforms.• Produced on-brand media content for clients such as NIKE, lululemon, De la Calle! Tepache and KIDSUPER, ensuring each project aligned with client objectives and short timeline totaling to over 100k views, 1.4k likes, 185 comments, and 110 shares combined.• Expertise in composition, retouching, film, studio and natural lighting, and basic videography.

Paris, Île-De-France, France

- Collaborated with 7 classroom teachers to develop and implement English language lesson plans for students of varying proficiency levels.- Provided individualized support to students to enhance their speaking, listening, reading, and writing skills which improved their English proficiency.- Organized and facilitated engaging activities and discussions to promote language acquisition and cultural exchange.- Assisted in creating a dynamic and inclusive learning environment that fostered student engagement and participation.- Contributed to the cultural enrichment of students by sharing American and Mexican customs, traditions, and perspectives.- Demonstrated adaptability and cross-cultural communication skills while working in a multicultural educational setting

Chicago, Illinois, United States

Last updated October 2022• Improved follower base by 6.3% (74.2k to 79k), drove engagement up by 232.1%, and executed over 790+ pieces of dynamic, on-brand content across platforms like TikTok and Instagram to strengthen brand awareness.• Utilized Sprout, MightyScout, Trello, Canva and Microsoft Suite to plan, design, and schedule social media content, and utilized Adobe Suite and CapCut, to shoot, create and edit content.• Managed strategy for 500+ user-generated content from 200+ influencers contributing to a consistent brand narrative and tracked campaign performance to report to director-level stakeholders on a monthly basis.• Trained 30+ social media managers across 33 locations and provided clear brand guidelines to ensure consistent brand alignment on a global scale of 30+ instagram accounts.Utilized industry trends data in social media to create a unique voice and monitored social media for trends and conversations relevant to the brand for inspiration and reactive opportunities to implement into social strategy.• Designed & delivered a 1-hour presentation about the power vertical video, Reels and TikToks to our university partners and consortium during our annual conference.

Pomona, California, United States

• Helped in the reunification process of nearly 9000 youth refugees between the ages of 0 to 18.• Protected the health, safety, and well-being of the youths between the ages of 0 to 18.• Provided a safe space, played, and provided direct supervision, support, and direction to youths.• Responsible for tasks including administrative support, escorting for youths to and from areas, acting as a liaison with facility staff and caseworkers as appropriate to ensure the administration of all physicalfacilities.• Translated books and documents for Spanish speaking youth and translated English to Spanish/Spanish to English to ensure staff and youth understood the content at hand.• Taught youth English, French, and Japanese to expand youth minds, expose them to a new culture,inspire them, and nurture a healthy learning environment.

Redlands, California, United States

• Performed secondary research and interviewed 16-20 data scientist professionals, analyzed job listings, and other inquiries to develop a one-page persona document.• Team lead where I offered support, collaborated, optimized productivity, efficiency, and facilitated a healthy working environment.• Main liaison between Esri’s product marketing team and interns ensuring strong communication.• Briefly explored the customer’s journey, identifying best-in-class solutions, documented research steps taken, and organized information collected.• Developed tactics to target customer persona and made recommendations to team• Designed and delivered a 1-hour presentation of data science persona research to Esri professionals.

Riverside, California, United States

• Team lead - took charge, organized meetings, facilitated discussions, assigned tasks, and made sure all ideas were considered to build a healthy work environment.• Prepared graphic design content and optimized images for use in print, web, social media and other collateral channels to augment the company's presence in the market.• Conducted market research to identify (potential) customer perception of the business and identified gaps in customer expectations.• Developed marketing strategy recommendations for the CEO to minimize risks when making key business decisions.

San Bernardino, California

• Awarded top Operational Specialist my first month working there for renewing 14 annual memberships in a month.• Cleared between 50-100+ billing and payment issues for club members for a combined total of over $1000 weekly.• Served as main liaison between members and guests, and management and sales to ensure gym ran smoothly and safely.• Used computer data entry; professionally handled 50-100+ club members sensitive information daily to update profile and payment methods.• Politely made 50-100 calls a day to members (in English and Spanish) to renew annual memberships and drive sales.

Highland, California

• Served over 100s of customers per day by selling food/products and managed on average $500-$1000 for business operation.• Provided friendly and energetic experience in order to create an enjoyable space for customers.• Communicated and provided assistance to team efforts to ensure customer satisfaction and that work was 100% safe.• Responsible for the operation of various store equipment and performed in a fast environment all work-related tasks on time as assigned by the supervisor.

Redlands, California

• Provided administrative support to execute over 20 successful projects and campaigns.• Gave energetic and fun tours to groups as large as 40 and communicated effectively with prospective students about the value of a liberal arts education.• Conducted over 30 information sessions (in English and Spanish)• Resolved customer complaints by investigating problems, developing solutions, and making recommendations to management.• Trained team to give tours, communicate effectively and navigate through unexpected occurrences to ensure high quality work, safe space, and collaboration.• Greeted over 100+ guests and clients weekly and directed each to the appropriate contact to establish a positive working relationship.

Burbank, California

• Acted in well-known franchise television shows and movies; Sharknado, Sam and Cat, Dexter, Sons of Anarchy, Grey’s Anatomy, The Fosters, Up All Night, The New Normal, How I Met Your Mother, Crash and Bernstein, Jessie, Ray Donovan, Kirby Buckets, Wendell and Vinnie, Parenthood, About A Boy, Henry Danger, Dark Skies etc.

Bachelor'S Degree, Marketing And Visual Media

Activities and Societies: Chi Rho Psi, Oralé Club, Photography Club, MESA club, ASA Club,Graduation • Self-designed degree in Marketing.

Business And International Affairs

• Studied Business, Fashion and Art while being immersed in Parisian and French culture with a host family. • Created a short film of my.

Advertising, 4.0

Attended Paris School of Business through my study abroad program, IES Abroad Paris: Business and International Affairs. - A comprehensive.