Xin Lin K. Email & Phone Number

Singapore

Asia Pacific/ Singapore

Leading vendor training program across APAC region, more details to come!

Apac

Drove product marketing and merchant education across APAC. As the founding team for APAC Partner programs and vendor engagement, I was able to influence and improve foodpanda’s solutions and merchants’ portal adoption across Asia-Pacific region (10 markets). I also handled community engagement, events, product marketing, vendor operations and sales enablement. My achievements: • Developed and implemented multi-channel content and campaign strategy from scratch (across 7 digital channels) to engage merchants and drive sales, generating >206,000 subscribers in 10 APAC markets. • Planned and organized inaugural Regional foodpanda Summit as Project Lead, which drew >1,500 merchants, 170 sales leads and >10 C-level speakers across 10 APAC markets. Led 40 colleagues to run workstreams in >8 verticals including sales, partnerships, campaign execution, event marketing, legal, finance and business operations. • Initiated, sourced and secured >10 partnerships with digital payments and technology companies (including Google, Meta, TikTok, Union Bank, Maya, Funding Societies) to drive sales, contribute content and create customer case studies at the inaugural Regional foodpanda Summit that has been launched in 10 APAC market.My favourite restaurants on the app:• Hong Kong Street Chun Tat Kee• Kin Dee Thai Food• Sushi-GO

Apac

Co-leading Employee foodpanda's sustainability team. From ideating, planning quarterly sustainable initiatives/programs, budgeting and curating educational programs on environmental awareness and sustainability issue.• Orchestrate and co-led foodpanda inaugural Sustainability Week 2022 Finally passed on the baton to a wonderful successor in Q2 2023!

Singapore

Future Finance Media (previously known as FST Media) pride themselves in delivering innovative and engaging conferences, round-tables, and special events across the Asia-Pacific region. As part of the Marketing and Events Team, I co-ordinate with cross-function teams (production and sales) to ensure a seamless event flow. My key achievements are as follows:• Managed the end-to-end organization of 17 B2B virtual events and 5 roundtables for >200 C-level executives in finance, banking and insurance (within APAC region). Crafted and sent invites, tracked response rates, created event webpages, ran practice sessions for speakers, and conducted quality assurance for all 22 events. • Created >120 email marketing campaigns that achieved a 14% average click-through rate, which is >5x higher than the industry average. • Initiated, established and managed the company’s LinkedIn page, which garnered 200 organic followers, >20K impressions and a 13% engagement rate (240x higher than industry average) in the span of 1 year.

Singapore

Singapore

During my term as an undergraduate, I have actively volunteered at National Arts Council (NAC) to garner experience and hope to develop my skill set as an experiential curator. I’ve worked alongside with National Arts Council and external stakeholders and held various operational roles and functions ranging from artist-liaison manager, community engagement, logistics and hospitality management. This has significantly developed my ability in problem-solving and providing quality customer service. I have: • Collaborated with staff and external vendors to organize 8 events with a total turnout of >250K, including the Singapore Design Festival (>100K attendees) and the Singapore International Festival of Arts (55K attendees). Managed artist liaison, content creation, programme design, front-of-house operations, and logistics.

Singapore

During my term as an undergraduate, I've taken up various event roles as I’d like to gain first-hand experience in the event industry. I've had the opportunity to work with various NGOs and organisations which includes; Youth Corps Singapore, National Development Council of Singapore. In the course of 2 years, I have:• Organized 4 events with a total reach of >20K participants, for 2 public organizations and 2 events companies. • Grew total social media following by 30% for Youth Corps Singapore in a span of 1 week, by initiating 3 strategies: using Instagram stories, developing multimedia content and running campaigns to engage youths.

Bachelor Of Arts - Ba, Sustainable Events Management, Honors

Activities and Societies: Valedictorian of Graduating Cohort 2019 | Course Representative Achievements: • Valedictorian for the Class.

Intercultural Management: The Scandinavian Perspective, Cultural Anthropology

1 of 3 selected students representing Singapore Insitute of Management at BI Norwegian Business School, Norway. Had the opportunity.

Norwegian Life & Society, Sociology

Had an opportunity to undertake an additional elective at UiO in partnership with BI Norweigan Business School. Gained insights.

Chinese Studies, A

One of the selected students to participate in the Overseas Immersion Program (OIP) via Ngee An Polytechnic. In the 3 week-long immersion.