Kyla Windley Email & Phone Number

New York, NY, US

New York, New York, United States

Ensure internal operations are on track with defined KPIs and deadlines. Create effective rollout strategies for single and EP/LP releases for an extensive roster, including A$AP Ferg and Lil Tjay. Utilize the Design Thinking pedagogy to spearhead initiatives targeted at refining artist branding and development strategy. Act as a reliable line of.

Big.Ass.Kids is a creative ecosystem that focuses on releasing albums, providing artist services, moment creation, and community building. During this internship, I created a digital strategy for an EP, created a booklet with top music curators of 2024, and redesigned the company website landing page to increase clicks and conversions to newsletter signups.

Designed web and Android-based solution addressing online retailer return/exchange inefficiencies, reducing consumer waste and dissatisfaction in e-commerce return policies. Created user personas based on 200+ data points from surveys and interviews to concretely define user needs. Implemented additional features including Al integration and addressed.

Ghana

In the summer after walking at graduation, I participated in an Urban Studies course in Ghana that uses Accra, Cape Coast, and Kumasi as vehicles to help us better understand cities worldwide.

Stanford, California, United States

Directed creative vision and digital marketing strategy of Frost Music & Arts Festival, an 8,000-cap public music festival, along with 20+ additional small concerts on Stanford’s campus. Cultivated and strengthened relationships with agencies, media partners, and promoters.

Cut checks for artists, vendors, and handled reimbursements in a timely fashion. Kept track of overspending/underspending for next year’s budget, amounting to that of a small company!

Stanford, California, United States

Planned and executed concerts at Stanford University, both live and digital. Touched all parts of the production, including booking, marketing, tech, and hospitality.

Stanford, California, United States

Executed the booking, marketing, financial management, and graphic design of Blackfest, the largest free hip-hop event in the Bay Area! It was an honor to provide a space for the Black community at Stanford and the broader Bay Area to come together and take back space that’s been historically denied.

New York, New York, United States

I created an end to end experience that enables Spotify artists to increase their merch marketing during tentpole moments such as album/single releases, release anniversaries, and the week following Spotify Wrapped.

Redmond, Washington

Designed an AR experience to personalize digital shopping to the same degree as speaking in-store with a sales rep. Enhanced browsing, product comparison, and purchasing experiences.

Boston, Massachusetts

As the sole designer on my team, I developed the entire first versions of Nasdaq’s Sports Betting Data Normalization and Healthcare Metadata Manager products to be used for pitches to clients and investors.

Stanford, California

Completed weekly grading for 300+ students. Wrote thank you cards for speakers including the founders of Instagram, X, Alibaba, Beyond Meat, Patreon and Zeus. Distributed course marketing materials across campus.

Philo, California

Collaborated with a group of 3 peers to research and develop a tangible solution for the negative impacts of addictive social media usage for college students. Drafted problem statements, conducted user research, presented to leaders in the tech industry, and developed an iOS app spec and prototype!

Menlo Park, California

Redesigned modals of an internal tool pertinent to the creation of FB feed units with the Product Growth Platform team. Received coaching from manager and cross-functional partners through my first internship experience.

Jericho, Palestine

Empowered high school students at an in-person summer program to use design thinking as a tool to effectively complete app development projects through storyboarding, wireframing, developing a brand identity, and user testing.

New York, New York

Managed ops for team of 20+ high school students teaching design thinking at schools across New York City. Co-authored only high school submission to be accepted for hosting a summit at SXSW EDU 2018 on the power of design thinking in K-12 education.

Bachelor Of Science - Bs, Product Design Engineering, Black Community Services Center Academic Award Of Excellence

Activities and Societies: Stanford Concert Network (Director), Public Interest Technology Lab (Policy), Black Family Gathering Committee.

High School Diploma

Activities and Societies: Committee for Social Justice (Co-President), Student Council (Vice President), Peer Leadership Program