Kate Wright Email & Phone Number

United States

Raising brand awareness overall, and fostering customer interaction across digital platforms to increase website traffic.

Remote

• Consulting privately with small businesses on a variety of marketing practices and needs. Self-employed, therefore hands-on with both strategy and implementation.
• Tasks and Projects Include: Lead generation; Social media management; Integrated campaigns; Brand recognition and consistency; Building a presence on social media; Developing and updating websites; Event management.
• Systems Used: MailChimp, Google Ads, Google Analytics, Squarespace, WordPress, Proprietary Social Media and Website Management Software
• Clients Include: Real Estate Agent; Automation Software Consultants; Voice-Over Actor/Social Media Artist; Food Service, Motivational Speaker

Downers Grove

• Managed the creative marketing team, supporting the DeVryWORKS Corporate Partnerships team, consisting of over 200 sales representatives and 2100 partnerships globally, with both B:B and B:C multi-channel campaigns.
• Tasks and Projects Include: Management and coaching of the marketing team and outside vendors; Facilitated cross-functional initiatives with other DeVry verticals; Reviewed all pieces to ensure alignment with brand.
• Systems Used: Salesforce, Kanban Flow, Teradata/Aprimo, Prezi
• Favorite Win: Created a system with our print vendor to automate ~80% of sales’ customized print needs using technology similar to a mail merge, and the development of an extensive client database

• Project manager and account manager at an online sampling agency that focused on new product launches, research and media.
• Tasks and Projects Include: Planning, project management, quality control and analytics for all client initiatives; Streamlined internal project management processes; Helped coordinate creation of department process.
• Systems Used: Proprietary/custom project management and analytics systems
• Clients Include: Kimberly Clark, Proctor & Gamble, Chicago Tribune

• Project manager at an international agency that provides hotels with a suite of digital marketing, management and analytics products.
• Tasks and Projects Include: Project management of new website development (including site map development, design, SEO, PPC, analytics, copywriting, and DNS updates); Monthly website maintenance for existing clients.
• Systems Used: Workamajig, Urchin, Proprietary CMS
• Clients Include: Pacifica Host, Hostmark Hospitality Group, Madison Hotel (Memphis, TN), Dana Hotel and Spa (Chicago, IL), West Inn & Suites (Carlsbad, CA)

• Project manager and account manager at brand promotion agency that focused on consumer engagement through in-store and event sampling, retail-entertainment and mobile marketing tours.
• Tasks and Projects Include: Planning and execution of product awareness programs; Coordination with other verticals to ensure placement and scheduling in prominent retail chains and events; Analyzed metrics from past.
• Systems Used: Proprietary project management, data collection, and analytics system
• Clients Include: Masterfoods, Kellogg’s, Samsonite, Time Magazine, Better Homes and Gardens