Kyla Miles Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

MGM Resorts International •Agency manager of MGM Resorts golf sponsorship platform including PGA TOUR and LPGA TOUR player agreements and contractual assets as well as event planning and execution.

Norwalk, Ct

BMW Championship•Day-to-day agency program manager for BMW’s title PGA TOUR sponsorship of the BMW Championship (Named PGA TOUR’s Tournament Of The Year 2012-2014).•Manages, maintains and reconciles a multi-million sponsorship budget.•Maximizes the value of client’s activation efficiency through strategy, planning, concept development, promotion, implementation and measurement/evaluation.•Facilitates key relationships with exhibit vendors and agency partners. •Develops… Show more BMW Championship•Day-to-day agency program manager for BMW’s title PGA TOUR sponsorship of the BMW Championship (Named PGA TOUR’s Tournament Of The Year 2012-2014).•Manages, maintains and reconciles a multi-million sponsorship budget.•Maximizes the value of client’s activation efficiency through strategy, planning, concept development, promotion, implementation and measurement/evaluation.•Facilitates key relationships with exhibit vendors and agency partners. •Develops marketing strategy, leads on-site activation programs and manages contractual assets. Show less

Norwalk, Ct

BMW Championship•Maximizing the value of the BMW Championship PGA TOUR sponsorship through strategy, planning, concept development, promotion, implementation, and measurement/evaluation.

Norwalk, Ct

June 2013-April 2014BMW•Assisted in the national launch of BMW i which included executing national experiential marketing programs, event sponsorship development, budget creation and reconcillation, building partner relationships and leading integration among all agency constituents. •Supported and managed program planning, execution and evaluation of major multi-million dollar programs including CES, LA Auto Show and a national driving program to over 300 BMW i Centers… Show more June 2013-April 2014BMW•Assisted in the national launch of BMW i which included executing national experiential marketing programs, event sponsorship development, budget creation and reconcillation, building partner relationships and leading integration among all agency constituents. •Supported and managed program planning, execution and evaluation of major multi-million dollar programs including CES, LA Auto Show and a national driving program to over 300 BMW i Centers. •Managed several CES activations including a major Las Vegas hotel-takeover, agency partner deliverables, asset tracking, vehicle allocation for 170 vehicles and staffing matrix management. January 2013-June 2013BASF•Developed and managed programming that increased awareness and favorability of BASF, supported recruitment and retention activities and identified new business.•Delivered a 5% increase on BASF awareness in the Michigan-Ohio region over a four-month span.•Generated content that drove 15M impressions over a two-month activation period.•Led day-to-day BASF processes including the creation of program-specific measurements and metrics, asset tracking and budget management.•Assisted in the creation and development of the 2013-2014 BASF/UM sponsorship and activation strategy to drive sales and business opportunities.•Established and fostered relationships with BASF’s regional and corporate clients.•Created recap documents, status reports and competitive reviews. Show less

•Coordinated with lead Account Executive for program planning and event execution.•Led and worked in a team to fulfill on-site activation procedures in over 10 markets.•Served as a marketing ambassador and effectively communicated with consumer on behalf of the Novartis brand.

New Haven, Ct

•Generated and managed press lists, web content, press releases and drove social media presence.•Assisted in the development of marketing plans for non-profit environmental sustainability initiatives.•Aided in the development of proposals for legislative processes and review.•Supported on-site activation programming for environmental events.

•Responsibile for executing game and practice design in a creative and engaging manner

Masters, Public Relations

Ba, English

Activities and Societies: Womens Division I Varsity Soccer Team, Student Athlete Advisory Committee (SAAC) , Scholar Athlete Enlgish.