Kyla Reed Email & Phone Number

London, Gb

London, Gb

- Spearhead content and communications strategies for multiple industries on a global scale, creating brand awareness and driving pipeline growth- Manage in-house content team of 2 and external vendors, including content development teams, graphic designers, web developers, and videographers- Coordinate with PR agencies to create and execute a communications strategy that supports pipeline generation, brand awareness, and thought leadership- Track and report on content performance, define and measure KPIs, pivot strategies, and optimize content based on data analysis- Collaborate with Product Marketing and Sales to create razor-focused sales enablement content that incorporates current product messaging and supports sales plays - Support ABM and events to ensure all content is brand-compliant- Pilot data-driven digital and social strategies that increase brand awareness, growing engagement rates by 35% year-over-year

- Developed short and long-term content strategies and manage an Editorial Calendar of content, topics, and themes according to the Buyer's Journey and Buyer Personas that drove engagement, conversion, and retention - Grew new leads, converting website traffic through calls to action, landing pages, and lead generation content- Oversaw content distribution and promotion across all internal and external channels in collaboration with Digital Marketing and Product Marketing- Tracked content performance, defined and measured KPIs, pivoted strategies and optimized content based on analysis of content effectiveness- Collaborated cross-functionally with Sales and Customer Success to build a content center that educates target audiences based on audience and buyer personas- Managed a content marketing budget, freelance writers, and graphic designers- Created or procured all ABM, customer, product, and event content

- Built a content marketing strategy from scratch and oversaw content from conceptualization to distribution- Monitored and analyzed content performance and adjusted strategies accordingly- Centralized a content resources center for internal stakeholders- Piloted digital and social strategies and calendars to increase brand awareness, building social followings by over 600% during my first year - Craft content including, but not limited to, blogs, social media campaigns, use cases, case studies, press releases, user guides, sales decks, email campaigns, webinars, video scripts, and PR articles

Greater Atlanta Area

- Investigated new approaches to building brand awareness and thought leadership- Developed strategy and compose content for various marketing initiatives, includingblog, email, ebooks, social, client-facing & in-house materials.- Executed content strategies and campaigns that nurture and produce leads- Piloted social media strategies, calendars and accounts for ultimate exposure andSEO performance- Operated social media accounts, building followings, fostering brand image andestablishing thought leadership

Greater Atlanta Area

- Composed content for various marketing materials, including web copy, emailcampaigns, social media campaigns, blogs, ebooks and ad-copy for clients in theDigital Marketing, Real Estate, and IT & Web Development industries- Collaborated and coordinated with strategy, design and business developmentteams to compile and curate content

Greater Atlanta Area

- In addition to responsibilities as a personal stylist, created sales goals and handled hiring of new employees, inventory management, and overall status of the store compared to the region

Greater Atlanta Area

- Exceeded monthly sales goals by creating and maintaining customer relationships through personal selling and direct marketing initiatives - Handled in-store event management projects, including the planning process with other businesses to promote mutually beneficial results- Managed and delegated a budget, overseeing the end result- Coordinated model outfits for photoshoots used in online ads and fab’rik promotional materials- Responsible for opening and closing the store, processing inventory and handling paperwork, as well as maintaining and following up on customer wish lists- Given the opportunity to dress models for Free Fab’rik fashion show at AmericasMart Atlanta

Department Of Psychology

- Contacted parents for preschool study and screened potential participants- Solely responsible for creating the control method prior to administering and scoring the study to participants- Analyzed results using SPSS system and maintained department spreadsheets- Formulated a research project and presented findings at the Psychology Undergraduate Research Conference

Psychology Writing Center

- Nominated by the faculty of the psychology department to instruct on extracting information from research papers. Instructed students in writing style, voice, grammar, tense.

Transitions

- Utilized medical records to educate and counsel patients on end-of-life options prior to or during treatment- Performed scripted telephone surveys with families of previous patients- Assisted in researching and creating informational materials to give to families

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: Psi Chi, FEELINGS Lab, Psychology Writing Tutor

Education record

Study Abroad Program - Summer 2013