Kyla Fleischauer Email & Phone Number

Toronto, Ontario, Canada

•Drives sponsorship and exhibition revenue growth by securing partnerships that align with portfolio objectives and personal performance targets•Identifies and qualifies new business prospects, strategically targeting key markets and clients to generate sales.•Cultivates and strengthens relationships with key accounts and existing clients to drive long-term engagement.•Crafts high-quality proposals and contracts, delivering innovative solutions that leverage a deep understanding of the SuperReturn product portfolio to enhance the sales process.•Works collaboratively with internal teams, including Marketing, Operations, and Production, to ensure seamless execution of client and event requirements.•Maintains a comprehensive knowledge of the Private Equity landscape, including market trends, client needs, and competitive dynamics.

Toronto, Ontario, Canada

• Managed and retained portfolio of members from an array of business sectors ranging from large global corporations, small businesses, not-for-profits, and all post-secondary institution members. Portfolio includes TikTok, Sephora, Google, Microsoft, Walmart, Canadian Tire, Rogers, Starbucks, Tim Hortons, Danone, Desjardins. • Engaged with CMA members ensuring they are familiar with all benefits offered in membership.• Developed further engagement with members by regularly meeting, and keeping well-informed of their business objectives. Based on member needs, develop an annual, customized account plan consisting of CMA products (event sponsorships, advertising, special initiatives, and partnerships), services (professional development and learning), and other membership benefits that can help them accomplish their business goals. • Managed member CMA activations, with event sponsorships, corporate sponsorships, and partnerships, ensuring all activation inclusions are seen to fruition per contractual agreement. • Proactively engaged in conversation with members to ensure existing products and services are performing to their expectations. • Developed new products and services creating new streams of revenue• Spearheaded implementation of CMA NXT student-specific programming and events as well as the implementation of ads in the weekly CMA Newsletter• Collaborated with cross functional teams to ensure delivery of strategic customer service, supporting CMA members and the Canadian marketing community. Proactively developing ways to improve the member and user experience.• Championed the CMA’s professional development and learning programs, as well as public policy and advocacy initiatives to CMA Members and the Canadian marketing community. • Acquired new members through several lead-generation activities.• Researched prospective members and business sectors to increase knowledge about needs and demand for CMA offerings.

Toronto/Gta

• Successfully exceeded sales goals year over year• Project managed client exhibits and events, from design, graphic production,furnishings, onsite installation• Worked closely with clients to understand their project requirements• Presented creative and functional project proposals to clients based on their needs ensuring alignment with budget and client branding requirements• Serviced existing accounts and generated new leads to acquire new business• Clearly identified the critical timelines and contractual obligations for projects (internal & external)• Managed client project production, onsite project management and delivery ofcompleted projects onsite, working with various internal departments and external vendors toensure client project success• Worked with client budgets ensuring profit margins were met, arranged client quotations, prepared client agreements, wrote purchase orders, responded to RFP’s• Collaborated cross-functionally with internal stakeholders at GES on client projects including: client graphics, project processing, installation, and exceptional customer service• Worked closely with different external stakeholders (vendors, Show Management, venues) to eithergather pertinent information regarding different events OR to purchase specific outsourced itemsfor our client project needs

Toronto, Canada Area

• Negotiated contracts, booked venue space, managed all event logistics like f&b, hotel blocks, registration, event supplies, AV, signage, event program development, event app, décor, and on-site event production• Sold sponsorship opportunities and exhibit space to vendors/partners• Proposed ways to improve the event planning and implementation process during postmortems and event committee meetings• Worked closely with vendors on event-related matters - specifically exhibit and sponsorship opportunities at the Annual Conference & Trade Show, the Annual InfoSec Conference,and various MISA Ontario hosted webinars• Supervised volunteers and managed Conference Committee Chairs• Provided pre and post-event progress reports to internal stakeholders• Managed the online event registration, event schedule, marketing, and event reporting with CRM• Tracked budgets and event finances including invoicing, receivables, and reporting• Prepared e-blast marketing and communications to various stakeholders• Created Sponsorship, Exhibit, and Conference programs and collaborated with graphic designers

Waterloo, On

• Managed all logistics for Sandvine's presence at over 20 global conferences annually, including large-scale conferences in Barcelona, Paris, Brussels, Singapore, Dubai, Las Vegas, and Orlando on time and within budget• Collaborated with cross-functional teams to develop and design marketing campaigns and conceptsfor conferences: booth design, company video, high-level slide deck, tradeshow giveaways, thoughtleadership etc• Managed logistics of Sandvine’s Annual Global Sales Conference including venue selection, conference communications, activities schedule, special offsite events, team building events, breakout sessions, swag, prizes, etc• Sourced promotional giveaways and customer gifts that were dynamic and Canadian made• Maintained tradeshow information on Sandvine’s external website• Created communications and publications for conference and event purposes – email copywriting,conference handouts, conference collateral, conference video media• Executed pre/post conference analysis, lead generation analytics, and recommendations tothe Senior Executive Team on future conferences

Waterloo, On

• Managed all Career Development Centre events for Students and Alumni• Created marketing materials for various departmental events, projects, and services• Promoted Career Centre events, workshops, and services through marketing materials and weeklyCareer Centre campus Pop-Ups• Advised and supervised Student Volunteers• Implemented online advertising to promote events to Laurier Community• Successfully advised students on Teacher College applications

Waterloo, Ontario, Canada

• Planned events and programming for Alumni Relations, the Alumni Association, and the Laurier Student Alumni fostering relationships for the advancement of WLU• Managed all Homecoming event ticketing• Provided overall administrative support to the alumni department as well as maintained and reconciled the departmental budget• Primary point of contact for all alumni and other inquiries• Addressed all incoming inquiries regarding programs, services, awards, scholarships, degree framesand other alumni and advancement matters

Ba, Communication Studies

Diploma, Corporate Communications And Public Relations