Kyla Millette Email & Phone Number

Toronto, Ontario, Canada

• Created compelling and well-researched copy for auto dealership landing pages.
• Wrote engaging and informational blogposts to aid in the consumer's purchasing decision.
• Established multiple buyer personas to help clients target their audience.
• Update website content as needed
• Coordinate with marketing and design teams to illustrate articles
• Identified client needs and gaps in content and recommended new topics

Toronto, Ontario, Canada

• Planned, coordinated, and revised material for website content, including blogs and webpages
• Developed story and content ideas according to the publication’s style and editorial policy
• Reviewed content and conducted both conceptual and copy edits
• Reviewed story ideas and concluded what material would appeal most to readers
• Verified facts cited in material for publication
• Offered thoughtful and constructive feedback to writers to help optimize their skills

Toronto, Ontario, Canada

• Created web content not limited to web design, blog articles, copywriting, newsletters, and audio/video transcription
• Managed and optimized social media content and copy, increasing user engagement
• Identified and executed improvements for processes, content, and lead generation
• Drafted original and compelling copy for meta descriptions, improving search engine optimization

Toronto, Ontario, Canada

• Prepared industry research for clients
• Created compelling and informational copy for landing pages
• Coordinated webpage layouts and design
• Established multiple buyer personas to help clients target their audience

• Created engaging and well-researched blog posts and copy
• Researched industry-related topics, combining reliable online sources, interviews and studies
• Proofread and edited blog posts before publication
• Submitted work to editors for collaborative input and approval
• Conducted extensive keyword research and used SEO guidelines to increase web traffic
• Ensured all-around consistency (style, fonts, images and tone)

New York, New York, United States

• Created web content not limited to web design, copywriting, email marketing, newsletters, and social media
• Improved web design and layout, resulting in an increase of web traffic and CTR by 15%
• Provided data insights to forecast and analyze consumer behavior, and ultimately increase user engagement
• Created and maintained landing pages to improve the layout of call to actions, generating more leads and increasing conversions by 25%

Los Angeles, California, United States

• Conducted online primary and secondary business and consumer behavior research
• Prepared written text proposals for potential clients, establishing a layout style for content
• Organized and secured venues for company and client events
• Managed, scheduled, and curated all social media accounts and posts on Twitter, Instagram, LinkedIn and Facebook platforms

Toronto, Canada Area

• Ensured company policies were being followed
• Maximizing sales growth and optimizing profitability by controlling costs
• Hiring, training, and developing new employees while providing leadership and delegation
• Resolved customer issues to their overall satisfaction
• Established and maintained a management style that follows the company's best practices

Toronto, Ontario, Canada

• Identified an autoposting solution to cut social media time spent by 25%
• Managed, maintained and simplified ecommerce layout and inventory on Shopify
• Conserved executive's time by reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information; initiating telecommunication
• Prepared reports by collecting, researching, and analyzing information
• Maintained executive's appointment schedule by planning and scheduling meetings, conferences, teleconferences, and travel.

Hamilton, Ontario, Canada

• Established rental rate by market analysis, surveying local rental rates, calculating overhead costs, depreciation, taxes, and profit goals.
• Attracted tenants by advertising vacancies on multiple web platforms, and developing strategies for showings and open houses.
• Accomplished financial objectives by collecting rents, paying bills, forecasting requirements, preparing an annual budget and analyzing variances
• Managed property by investigating and resolving tenant complaints, enforcing rules of occupancy, inspecting vacant units and completing repairs, planning renovations, and contracting with landscaping

Toronto, Canada Area

• Implemented and maintained digital media marketing, resulting in wider audience engagement and increased the company’s SEO.
• Overseeing daily operations in a retail venue and performing duties such as recruiting staff, budgeting, and setting sales targets
• Achieved a 15% reduction in operational costs through creation of managerial frameworks specifically in employee scheduling, cash flow sheets, inventory tracking and merchandising.
• Innovated hiring and training techniques company-wide for a 25% improvement on existing employee retention rate.
• Structured and formalized daily operational activities over a 6 month period and 4 new store openings, such as setting and measuring sales targets company-wide, and store budgets.

Toronto, Canada Area

Assisted with event coordinators with event promotion, helped with brainstorming company marketing and management strategies, and conducted client research.

• Created new training programs to better align with corporate strategies and improved store sales per associate by 5% for 2016.
• Ideated on market research of customer demographics for more targeted sales promotions with an increase of 20% in store traffic for 2015.
• Supervised and reconciled cash and credit payments and in excess of $10 000 with a 99.8% accuracy rate.
• Restructured onboarding for new and existing staff for improved hiring and retention of 10% year over year.

Certificate, Digital Marketing Specialization

Bachelor’S Degree, Bachelor Of Commerce: Management Studies

Certificate, Media Relations

Engineer’S Degree, Audio Engineering And Music Production