Program Coordinator
Atlanta, Georgia, United States
• Spearheaded the management and updates of the Housing Plus website, ensuring content accuracy, enhancing user experience, and maintaining current information on key programs, services, and events.• Designed and developed impactful graphics and content for 3-5 weekly social media posts, driving increased engagement and elevating brand visibility across LinkedIn, Facebook, Instagram, and TikTok. Created the organization's comprehensive brand standards and strategy, establishing a consistent, recognizable identity.• Captured and highlighted community narratives by conducting and editing 20 interviews with individuals impacted by Housing Plus's Motel to Home and Home Again initiatives. Produced visual content, including graphics and carousels, that interwove themes from interviews to showcase the organization's role in addressing social issues.• Led recruitment efforts for Financial Achievement Clubs, successfully bringing on new members and securing speakers to deliver financial literacy education. Formed strategic partnerships to expand club cohorts, meeting program goals and securing necessary funding, resulting in the creation of two new cohorts.• Cultivated strategic partnerships with hotels, community centers, and schools, expanding Housing Plus’s outreach and strengthening its impact through collaborations that increased community engagement and resource access.• Orchestrated nearly 20 FAFSA outreach initiatives, increasing Housing Plus’s visibility by guiding students through the FAFSA process and setting up tabling at local schools, libraries, recreation centers, and community festivals.