Kyle Bruner Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Owned the development of strategic, Customer 1st marketing plans supporting Grocery, Natural Foods, Adult Beverage & CSD/DSD lines of business. 2016 shopper marketing plans drove an average of 9.1% in YoY sales uplift during major Grocery selling events. Shopper marketing plans supporting major digital coupon selling events drove an average of 52.5k new accounts per week, average of 51.1% increase in digital coupon downloads vs. prior year, and an average of 20.75% increase in HH engagement vs. prior year. • Collaborated with peer group to ensure enterprise marketing plans both met and exceeded brand building strategy, while also supporting the Grocery line of business’s key selling events. • Collaborate and partner with external CPG partners to drive additional success of Kroger led marketing programs, including a football program that drove +3% in incremental YOY sales for Dr Pepper. • Co-led the development of the quarterly enterprise communication plan and presented plan out to Leadership and key stakeholders throughout the organization.• Led team that developed and executed Kroger’s first Category Marketing & Merchandising programs that covered Frozen, Breakfast and Beverage. Frozen program drove $74.2MM in incremental sales vs. 2015 and a 4.4 ROAS.• Developed and executed strategic marketing campaigns for special assignment projects including Digital Acquisition, launch of Kroger Pick-up (formerly Click List), EMV chip card rollout and Digital Shelf EDGE Technology. Digital Acquisition campaign drove YOY increase of 50% in new digital account sign-ups per month.

Cincinnati, Ohio, Us

Managed the execution of customer first, strategic marketing campaigns supporting Grocery, Natural Foods, Adult Beverage and DSD/CSD sales initiatives across cross-functional internal teams, vendor partners and suppliers.• Collaborated with both the Senior Marketing Coordinator and Marketing Coordinator on the development of strategic plans supporting key corporate initiatives • Key Accomplishments: Developed a process for creating a monthly summary of Grocery Marketing events/programs and sharing it out to division Customer Communication Teams.

Cincinnati, Ohio, Us

Primarily responsible for the assignment and delegation of digital creative work to internal digital designers & copywriters, setting key creative development milestones and deadlines, setting & maintaining budgets, and ensuring creative met the requirements of the creative brief providing by Marketing. Released final creative files to the appropriate website content management team (both internal & external digital agency) or internal Media Team. Also responsible for working with outside agencies and outsourcing work as needed. • Developed and established initial processes and project workflows for The Kroger Co. internal Creative Department. • Consistently evaluated effectiveness of established processes and project workflows and adjusted as needed. • Instrumental in developing project workflows for the Creative Department’s first project management software tool, MRM; launching the software; and training department staff to use the program

Fairfield, Oh, Us

Managed print production jobs to include developing print page layouts, developing and tracking print production timelines, working with Press Room Manager and Estimators to find cost efficiencies during production, and press check printed materials to ensure product met client expectations. Compile and enter bids for new jobs in an online bidding system and then track and report on the status of bids.

Chicago, Il, Us

Acted as the day-to-day contact for clients. Responsible for intaking strategy briefs from clients and developing strategic plans aimed at meeting the objectives of those briefs. Managed the day-to-day development and execution of those plans and creative supporting those plans to ensure execution was on time, on budget, and followed the strategic objectives.• Consistently contribute to brainstorm sessions and strategic discussions• Gathered relevant data and budget information for long-term planning on accounts• Periodically analyzed client business requirements to determine cost effective methods for communicating to client's target• Provide daily guidance, direction and hands-on training to Account Coordinators• Clients Serviced: Finish Line, MillerCoors (Pilsner Urquell, Foster's), Autolite, Tremor

Acted as the liaison between agency located in Ft. Lauderdale, FL and client, while working out of the client's headquarters in Chicago. Responsible for clearly communicating client sale/event details to the agency through creative briefs used to develop national broadcast. Managed the weekly production of TV and radio to include presenting scripts, storyboards, and final production to client on a weekly basis, and communicated client feedback and/or approval back to the agency. Would then monitor and track sales against marketing initiatives.• Provided client with reporting and measurement of share of voice and market on a monthly basis• Tracked and analyzed weekly competitive promotions against client initiatives, and reported findings to both client and agency• Assisted with media POVs and strategic alignments• Assisted agency with yearly planning, promotional planning, and holiday planning• Assisted client marketing department in organization and execution of marketing efforts (grand openings, direct mail initiatives, Manager's meeting)• Client Serviced: Wickes Furniture

• Managed direct mail, direct e-mail, outdoor, radio, trade publications, newspaper print, internet marketing, and alternative marketing campaigns• Worked with clients to developed internal collateral pieces and plan recruitment events• Developed and managed diversity and college recruitment initiatives • Managed employer branding and brand campaign initiatives• Developed and implemented international marketing initiatives• Prepared fiscal year budgets• Presented strategy and creative to clients • Executed cross-channel media planning, negotiation, and purchasing• Managed vendor procurement and relations• Measured results from campaigns • Billed clients for services rendered• Oversaw, trained, and developed 3 Account Coordinators

• Maintained responsibilities from previous positions• Worked on collateral projects including posters, direct mail, flyers, and brochures

• Maintained responsibilities from previous position• Trained new hires

• Managed the weekly placement of clients' ads• Researched media and formulated media plans• Confirmed with media outlets ad space was reserved and materials were received for placement