Kyle Curry Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Responsible for paid media strategy and planning for all native-cloud SaaS products in US, Canada, UK, Ireland and Australia. Managed multi-million dollar annual media budget.
• Managed NA planning team activities, including managing the Digital Marketing Manager.
• Led the Mindshare agency relationship for US and Canada.
• Formulated annual media plans encompassing all demand channels and tactics including search, display, social, CTV/video and web.
• Managed 15+ marketing plans across Sage’s portfolio of small business and medium segment solutions (Accounting & Finance, HR & Payroll, ERP, BMS).
• Engaged strategic suppliers (Google, Meta, LinkedIn and Gartner) to incorporate advanced tactics into digital campaigns.

Atlanta, Georgia, United States

• Responsible for US acquisition strategy, funnel management and digital programs for web, email and content.
• Exceeded goals by driving 2,300 new subscription sales and $1.9M revenue at 10:1 LTV:CAC.
• Led phone system optimization to improve caller experience and free up sales resources. Reduced caller time in IVR 42%, average time on hold 12% and call transfer rate 24%.
• Increased downloads 250% (YoY) via website and email nurture optimization.
• Delivered 650 new subscriptions and $330K in ARR via web and nurture programs that improved attachment rate for Sage’s cloud-based add-on.
• Increased trial-to-purchase rate +4.4% and accelerated sales velocity (+38%) through continuous web and nurture experimentation.

Greater Atlanta Area

• Responsible for driving awareness of software development tools, engaging developers at 1k target accounts.
• Co-led formulation of Developer persona, managed market research project to inform persona creation.
• Collaborated with the web team to design CA’s first developer website, showcasing relevant offerings and tailoring experience to developer needs and preferences.
• Managed Twitter Ads and Google Search campaigns to drive form fills on CA’s developer site.
• Organized CA’s first developer newsletter, managed content to re-engage dormant contacts.

Greater New York City Area

• Advised CA’s incubation teams on positioning and messaging, website design, digital advertising, etc.
• Piloted Paid Search and Paid Social campaigns; optimized channels to generate trial sign ups at target CPL; reduced Twitter conversions from $2K to $41, achieved 200 trial sign ups in six-week window.
• Events: led CA Accelerator presence at DockerCon 2017. Conducted planning, coordination, and execution for the Accelerator Zone at CA World 2017, the company’s annual customer conference.

Framingham, MA

• Gained valuable digital marketing, CRM and analytics experience while completing three-month rotations on the Corporate Social Media, Field Marketing and Demand and Analytics teams.