Kyle Curry Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

● Responsible for paid media strategy and planning for all native-cloud SaaS products in US, Canada, UK, Ireland and Australia. Managed multi-million dollar annual media budget.● Managed NA planning team activities, including managing the Digital Marketing Manager.● Led the Mindshare agency relationship for US and Canada.● Formulated annual media plans encompassing all demand channels and tactics including search, display, social, CTV/video and web.● Managed 15+ marketing plans across Sage’s portfolio of small business and medium segment solutions (Accounting & Finance, HR & Payroll, ERP, BMS).● Engaged strategic suppliers (Google, Meta, LinkedIn and Gartner) to incorporate advanced tactics into digital campaigns.● Developed an optimized geo-targeting strategy to drive increased performance and efficiency.● Created a new media briefing template and Salesforce dashboards to monitor media performance and ROI.● Increased SQO delivery +108% in 1st year managing Intacct UK media at 3.0 LTV:CAC.● Increased SQO delivery +9% in 1st quarter managing Intacct US media (reduced SQO costs -9%).

Atlanta, Georgia, United States

● Responsible for US acquisition strategy, funnel management and digital programs for web, email and content.● Exceeded goals by driving 2,300 new subscription sales and $1.9M revenue at 10:1 LTV:CAC.● Led phone system optimization to improve caller experience and free up sales resources. Reduced caller time in IVR 42%, average time on hold 12% and call transfer rate 24%.● Increased downloads 250% (YoY) via website and email nurture optimization.● Delivered 650 new subscriptions and $330K in ARR via web and nurture programs that improved attachment rate for Sage’s cloud-based add-on.● Increased trial-to-purchase rate +4.4% and accelerated sales velocity (+38%) through continuous web and nurture experimentation.

Greater Atlanta Area

● Responsible for driving awareness of software development tools, engaging developers at 1k target accounts.● Co-led formulation of Developer persona, managed market research project to inform persona creation.● Collaborated with the web team to design CA’s first developer website, showcasing relevant offerings and tailoring experience to developer needs and preferences.● Managed Twitter Ads and Google Search campaigns to drive form fills on CA’s developer site.● Organized CA’s first developer newsletter, managed content to re-engage dormant contacts.

Greater New York City Area

● Advised CA’s incubation teams on positioning and messaging, website design, digital advertising, etc.● Piloted Paid Search and Paid Social campaigns; optimized channels to generate trial sign ups at target CPL; reduced Twitter conversions from $2K to $41, achieved 200 trial sign ups in six-week window.● Events: led CA Accelerator presence at DockerCon 2017. Conducted planning, coordination, and execution for the Accelerator Zone at CA World 2017, the company’s annual customer conference.

Framingham, Ma

● Gained valuable digital marketing, CRM and analytics experience while completing three-month rotations on the Corporate Social Media, Field Marketing and Demand and Analytics teams.