Digital Marketing Manager
San Jose, California, United States
Oversaw all digital marketing efforts and acted as chief photographer. Responsible for creating new website content, maintaining social media outlets, and producing images of new menu products daily. Additionally, compiled and analyzed KPIs to gauge digital platform growth, Google traffic, general customer behaviors, and more. Other responsibilities included creating and distributing weekly e-mail campaigns to 60,000+ customers, copyediting all published material, generating daily text specials, meeting margin requirements, special event coordination, responding to customer reviews (Yelp, Google, Weedmaps, Leafly, etc.) and complaints/questions (e-mail, social media, webchat, etc.), forming and maintaining relationships with external partners, and more.