Kyle Davis Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Digital Advertising Campaign Manager for RTB display and geofence platforms, managing nearly 75 active campaigns each month• Prepare customized targeting strategies based on clients’ needs and follow-up during campaigns with suggestions for improved performance• Facilitate pixel implementation on client’s websites for retargeting and conversion tracking• Adjust campaigns for optimal performance and maintain pace within budgets• Build inventory projections• Communicate with vendors’ support teams for troubleshooting• Provide bi-weekly performance reports• Research and test vendors new products and features

Greater Minneapolis-St. Paul Area

• Coordinated over 100 active digital advertising campaigns monthly across RTB, SEM, Email and TwinCities.com display platforms, working with our digital campaign managers at Adtaxi or trafficking through DoubleClick For Publishers (DFP)• Advised and assisted sales representatives on different strategies and platforms based on the client needs and KPIs (new and existing)• Provided inventory projections• Optimized existing campaigns for better performance• Built bi-weekly performance reports• Provided narrative and insights to explain campaign performance

Greater Minneapolis-St. Paul Area

• Advised and collaborated with sales representatives to create custom print, digital and preprint insert advertising solutions• Managed the development of monthly inserts for large client, including scheduling, producing layout, pricing, proofing, creating profit and loss statements, and cross department communication with Ad Production, Finance, Circulation, and Distribution Plant• Trained new sales hires best practices, systems, and strategies• Created custom revenue reports based on daily, monthly, quarterly and yearly spending• Created and presented custom sales proposals tailored to the needs of the clientInsert Procurement• Communicated with a book of print vendors (JTS, ExpressCard & Label, Kennedy, ECM, Quad Printing, RR Donnelly, Hamilton)• Processed order of inserts with print vendors• Quoted pricing on potential flyers• Advised on flyer prototypes based on client needs and budget• Managed insert note schedule• Communicated Cross-departmentally with Prepress Circulation managers and distribution center leaders• Produced inventory counts• Produced profit and loss reports• Met with potential vendors to discuss product and price offerings• Managed and coordinated logistics of inserts

Greater Minneapolis-St. Paul Area

• Created and sold special sections tailored to businesses for anniversaries, grand openings, special events• Called on client’s vendors and sell advertisements into section• Prospected customers and work with other Sales Representatives to set appointments and secure special sections• Managed the development of each special section from start to finish, including the scheduling, ad design, tracking special section ad revenues, and utilizing Ad Production, Market Development, and Finance departments

Greater Minneapolis-St. Paul Area

• Scheduled ads, designed layouts, and communicated with customers for ad approval• Assisted Sales Representatives in ad creation/solutions, and run schedules• Produced revenue reports for Sales Reps and Ad Director, based on daily, monthly, quarterly, and yearly spending• Responsible for special projects as requested by Ad Director