As General Manager, I lead all operations, marketing, compliance, and overall business strategy to ensure Top Gun Range thrives as the premier destination for firearm enthusiasts. I am passionate about fostering a safe, engaging, and exceptional customer experience while delivering on business goals.Key Responsibilities:Drive incremental sales growth through strategic planning, effective merchandising, and staff development.Oversee all aspects of regulatory compliance to maintain a safe and legally sound environment.Lead marketing initiatives to expand brand presence and community engagement.Recruit, train, and inspire a high-performing, diverse workforce aligned with our mission and values.Optimize operations by managing expenses, labor, and reducing shrink to maintain profitability.Actively participate in community outreach to build meaningful connections and strengthen the brand.Certifications:Certified Concealed Carry and Home Defense Instructor (USCCA)Certified Armorer for Glock and Smith & Wesson

Was accountable for driving incremental Sales growth. Was responsible for PnL analysis and action planning. Maintain SG&A control through labor optimization, supply control, reducing Shrink, and mitigating other expenses. Was also responsible for merchandising standards, and inventory integrity throughout the entire store. Motivate and inspire the team to ensure peak productivity while adhering to the company mission, vision, and values. Recruit, hire, and retain a diverse workforce. Be an active participant in the community and help grow the brand. 20-30 direct reports, 80-90 indirect.

Was accountable for revenue, margin, and NOP budget across all channels including P&L analysis and action planning.
 Maintain labor management, brand and merchandising standards, and inventory integrity throughout the entire store.
 Motivate and inspire the team to perform to their full potential and rally around the company mission, vision, and values.
 Recruit, hire, and retain a diverse workforce. Be an active participant in the community and oversaw 40-50 direct reports and 80-100 indirect.