Kyle James Email and Phone Number

Day-to-day management of data querying, analytics and reporting on a suite of business informatics. Often performing ad-hoc hypothesis testing and evaluation of research projects & creating streamlined processes to reduce repetitive tasks. Creation of analytical, statistical and artificial intelligence-based processes or scripts to perform a suite of tasks using tools such as SQL, R & R Shiny, and Python.A heavy focus on customer segmentation and analysis, prediction-based modelling… Show more Day-to-day management of data querying, analytics and reporting on a suite of business informatics. Often performing ad-hoc hypothesis testing and evaluation of research projects & creating streamlined processes to reduce repetitive tasks. Creation of analytical, statistical and artificial intelligence-based processes or scripts to perform a suite of tasks using tools such as SQL, R & R Shiny, and Python.A heavy focus on customer segmentation and analysis, prediction-based modelling, hypothesis and A/B split testing, analysis of variance, machine-learning & artificial intelligence. Show less

Submission of organic and paid advertisement through electronic digital marketing (EDM) and a suite of commonly frequented online platforms including Facebook, Instagram, Google & YouTube. Creating a range of various bespoke EDM through a combination of content creation tools & HTML/CSS. Monitoring and security of customer data while implementing a myriad of methods to improve customer journey. Research of current and upcoming customer-relations management, segmentation & prediction techniques.… Show more Submission of organic and paid advertisement through electronic digital marketing (EDM) and a suite of commonly frequented online platforms including Facebook, Instagram, Google & YouTube. Creating a range of various bespoke EDM through a combination of content creation tools & HTML/CSS. Monitoring and security of customer data while implementing a myriad of methods to improve customer journey. Research of current and upcoming customer-relations management, segmentation & prediction techniques. Optimisation of paid campaigns through the use of detailed demographic targeting, identifying positive & negative keywords and extensive A/B testing to determine suitable campaign presentation details. Show less